Category: Social Media

The difficulty of measurement in social networks is the main barrier to its use, while the most important is its value as a communication tool affilinet,'s leading company in results...

Small businesses, although they have not reached the levels of social media use currently maintained by the largest companies, are starting to rapidly and steadily increase their activity in this...

There is a story that speaks of a football club that was going through an extraordinarily bad run, in which everything went as it should not be: they did not...

The search marketing agency Webpositer interviews Paco Viudes, one of the most prominent consultants and popularizers in Social Media Marketing. His words describe this new environment where brands seek to learn...

There is no doubt that consumers use Social Media for a large number of reasons, but, without a doubt, we can affirm that, if they seek to be emotionally linked...

At this point no one escapes since social networks have been constituted as the new loudspeaker for customers, an open and transparent means to be heard and in which they...

As social media becomes more popular as a means of increasing customer relationships, social media users around the world claim to be more willing to collaborate in a wide variety...

When we ask companies for their degree of integration into Social Media, they recognize a gradual adaptation to this new medium; but this integration has not yet given way to a...

Customers are already in Social Media, have appropriated this medium, where they interact with their friends and family, make new contacts, also with their favorite brands, from those who expect...

Social networks are not an infallible method that provides success to any brand that uses them, but can also hurt if it is not managed correctly. As one example, we...