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Digital media have been putting in place within the marketing plan significantly. To the extent that are positioned as the fastest growing areas in terms of budget allocation. According to...

The Social Media have crept into the marketing budget of most companies.A fact that has undermined means other actions, such as online advertising. All a challenge, which involves betting on...

Big Data has great potential for businesses, but these have not yet achieved a final transformation result of its full implementation. Actually, they are in the right direction, and changes...

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Big data has not yet managed to make fundamental changes in companies

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