Category: Digital Marketing

The advertising world is saturated. On average, a person is bombarded with as many as almost 2000 banner ads every month, the majority of which will never be looked at....

Marketing is one of those things that done well can hugely increase the success of a business but done poorly can have a detrimental effect. This is why many successful...

SEO has long been a vital part of any business strategy, with effective use of SEO greatly enhancing the visibility of a website in search rankings; however, as time has...

Companies have begun to understand the need to implement marketing and communication strategies through social media and networks. According to a recent report developed by Unica, of 89% of the salespeople...

Total advertising spending in the first nine months of 2018 grew by 6.4% compared to the previous year and the period ended with an investment of 94.06 billion, according to...

Insurance companies around the world will invest around 84 million dollars in mobile technologies and digital marketing over the next three years. (more…)

In recent years and especially after the emergence of social networks and social media, many believe that consumers are "turning off" traditional marketing. (more…)

The future of advertising augurs great changes in terms of media and supports that can be more reconversion and effectiveness when it comes to making and transmitting advertising messages to...

The Search Marketing or search engine marketing , also known as SEM (Search Engine Marketing), is a concept and form of marketing that operates over the Internet in order to promote websites by increasing their...

One of the main objectives to which a company can and should aspire is to position itself as an influential and benchmark in its sector, but this positioning must have...