The importance of having the right tools to start a Catering Business
If you are thinking about starting a catering business, there are a lot of reasons why you might want to do so. The main one that seems to come up...
How to Start an E-Commerce Business
For some years now there has been an ongoing battle between high street and online shopping. With the Covid19 pandemic effectively shutting down the high street for many months, consumers...
The Demolition Process
Once a property has been constructed, the person who owns it does not want it there anymore and thus decides to tear it down. However, demolition is not an easy...
Should Your Company have its own Fleet of Vehicles?
There are many ways that owning your own fleet of vehicles can be beneficial for your company, rather than using courier services. They are within your control,, more than a...
Can a brand reputation crisis be caused by its managers?
Is there any kind of relationship between a reputational crisis and the work done by the managers of that brand? A brand reputation crisis has some kind of link between...
The ‘Poisoned Assets’ for marketing managers
We all know the meaning of toxic active; but for marketing managers there is another type of more important assets, which I call "poisoned assets", and which represent the people of...
Traditional commerce at a new crossroads
For some time now, media and experts are lavishing in endless discussions about certain aspects that influence trade. The possibility of recovery of the traditional business, the extension of the commercial...
Customer orientation, the key to replacing a well with a mountain
I love the descriptive power of this phrase by Eduard Punset, which summarizes the objective of many of us on a personal, emotional or professional level before this year begins....
Transparency with data collection, one more challenge for 2018
Predictions abound that spending on online advertising and e-commerce will have their year in 2018, but for this to happen, it will be necessary to prioritize and enhance other aspects...
Is your ‘OFF’ helping your ‘ON’? The Punto Pelota case
For many people and businesses, the Internet has been a lifeline in a world in which offline marketing is becoming increasingly difficult and complicated due to factors such as oversaturation...