Category: Business Ideas

For some time now, media and experts are lavishing in endless discussions about certain aspects that influence trade. The possibility of recovery of the traditional business, the extension of the commercial...

I love the descriptive power of this phrase by Eduard Punset, which summarizes the objective of many of us on a personal, emotional or professional level before this year begins....

Predictions abound that spending on online advertising and e-commerce will have their year in 2018, but for this to happen, it will be necessary to prioritize and enhance other aspects...

For many people and businesses, the Internet has been a lifeline in a world in which offline marketing is becoming increasingly difficult and complicated due to factors such as oversaturation...

Some time ago I wrote an article entitled Client or company: ¿Which side are you on? "And one of the comments I received to said article said:" I think the...

Now more than ever, the internet and new technologies are part of the daily lives of users and consumers. All this, thanks to the possibility of being permanently connected giving us...

Regardless of whether you have designed a phenomenal strategy, with creatives out of this world and have invested a lot of money in advertising, there is something that is not...

A few days ago I was talking with a small businessman from the town where I live about things, about the world, about people, about work and, as is very...

It has been one of the star spaces parallel to the II edition of the Television and Radio Festival held in Vitoria, and has been attended by more than 300...

Most companies see the brand strategy as a mere vehicle to increase their sales, and mistakenly believe that if they are achieved, it is because the brand has a place...