Most Instagram ads ran on reels last year
If it feels like every other scroll on Instagram lands you in a Reel, you're not imagining it. Last year, the majority of Instagram ads were actually run on Reels...
5% of marketing professionals still do not include social networks in their strategies
The difficulty of measurement in social networks is the main barrier to its use, while the most important is its value as a communication tool affilinet,'s leading company in results...
Social Media is the highest priority in the marketing strategies of small businesses
Small businesses, although they have not reached the levels of social media use currently maintained by the largest companies, are starting to rapidly and steadily increase their activity in this...
Social Media: Do not stop in the middle
There is a story that speaks of a football club that was going through an extraordinarily bad run, in which everything went as it should not be: they did not...
The goal of Social Media is to humanize the company and be credible to customers
The search marketing agency Webpositer interviews Paco Viudes, one of the most prominent consultants and popularizers in Social Media Marketing. His words describe this new environment where brands seek to learn...
Users only look for trusted brands to follow in Social Media
There is no doubt that consumers use Social Media for a large number of reasons, but, without a doubt, we can affirm that, if they seek to be emotionally linked...
Customer service in Social Media: When, how and what to say
At this point no one escapes since social networks have been constituted as the new loudspeaker for customers, an open and transparent means to be heard and in which they...
Social media users are more predisposed to collaborate with brands
As social media becomes more popular as a means of increasing customer relationships, social media users around the world claim to be more willing to collaborate in a wide variety...
The integration of customer service with Social Media is increasing
When we ask companies for their degree of integration into Social Media, they recognize a gradual adaptation to this new medium; but this integration has not yet given way to a...
Does Social Media really influence users and consumers?
Customers are already in Social Media, have appropriated this medium, where they interact with their friends and family, make new contacts, also with their favorite brands, from those who expect...