If it feels like every other scroll on Instagram lands you in a Reel, you’re not imagining it. Last year, the majority of Instagram ads were actually run on Reels rather than in-feed posts or Stories. Given the rise of short-form video, it makes sense.
Reels quietly took over
Did you see the shift? We’re watching shorter and snappier videos more than ever and reels offer that swipeable format that gives instant information. When there are certain trends going around, brands jump on them and it feels like less of an ad – which is great for businesses.
Why advertisers are leaning into video
Oh, it’s all about the money. And the engagement. More engagement equals more money, right? Brands love it. Reels get tons of interaction than the simple squares which means better visibility and better results.
It’s also where formats like HTML 5 ads come into play. These allow for more interactive experiences within ad placements. If you’ve ever tapped, swiped, or played around with an ad, chances are you’ve come across something powered by HTML 5 ads.
The bigger picture for social ads
The way things are moving, it’s going to spread much further than Instagram. Coverage from The Guardian on social media trends shows that platforms are prioritising video more than ever, pushing brands to adapt quickly or risk falling behind.
So, if you’re thinking about advertising on Instagram, Reels isn’t just an option anymore – it’s pretty much the main stage. Why get left behind the curve when you could ride it and win?