Many companies are rapidly adapting Social Media and blogs, trying to generate synergies and beneficial effects for their SEO strategies in order to have greater reach with their audience and the generation of potential customers. However, despite this, this objective seems to have more significance among small and medium-sized companies, as the larger ones continue to depend to a greater extent on their traditional marketing efforts.
According to a new report developed by the company HubSpot, small companies plan to spend 19% more of their marketing budgets, in Social Media, compared to only 6% of the largest companies. A similar difference is presented for blogs, with 10% of budgets for small businesses versus 3% for large companies.
Why small companies are generally the pioneers? There are several reasons, here are some of them:
- Social networks and blogs level the ground against larger competitors due to low entry costs, and reach a wider audience.
- Small businesses tend to be more agile and able to actively participate in social networks and to engage with their public with fewer brand restrictions.
- Large companies are more comfortable with online performance, traditional SEO and PPC efforts, so they are of the “if it’s not broken, do not fix it” mindset, so there’s no need for a change, at least so abrupt
The mentality mentioned in the third point shows signs that an organization is not capable of understanding the evolution of marketing, being in danger of seriously limiting its ability to take advantage of these channels in the long term.
The report, examining precisely that third point, revealed that social media and blogs have grown significantly in importance as the methods of generating opportunities take advantage of the best SEO practices. In this way, if social networks and blogs are not part of our commercialization efforts, they will soon become so, although the lost time will not recover so easily.
One of the biggest problems that entrepreneurs see to launch openly to the online world is what would happen if we started to see negative experiences from users. Companies tend to fear this idea because of the scope it can have, but here we make a very big mistake, believing that this does not happen anymore. For someone to speak ill of us, we do not necessarily have to be present in the network.
On the contrary, if they are, they will tell us directly and there, with a simple message and approaching the user, we will know what happens and how we can solve it. With this action, not only will we remain very well before him, but there are great chances that he will go from being a dissatisfied client to one of the great defenders of our brand, which would end up generating a greater level of trust with our public.
However, we must take into account how successful a business is in certain social media channels, since logically they vary between B2B and B2C. While all companies can benefit from efforts in Social Media, according to the data, B2C organizations tend to have more advantages in social sites such as Facebook and Twitter, and B2B in professional sites such as LinkedIn. In the case of blogs, they are equally important because their success does not escape any business.
Anyway, you must begin to understand that social media and blogs are, first of all, to approach and connect with the public in a more personal way. For this reason, SEO is essential and the perfect harmony between the three, will determine the benefits that can attract marketing. They must work as a team, and not independently.