Expectations Index of Marketing Directors
The data that has been presented today, corresponding to the forecasts of the marketing directors for this immediate 2nd semester, show two worrisome facts, not only for the professional field...
The fault is always Mercadona, strategy or chance?
Saying that the current crisis is helping and has helped Mercadona achieve the success it currently has would not be entirely fair because Mercadona's success has already lasted more than...
Small companies, pioneers of new trends in online marketing and Social media
Many companies are rapidly adapting Social Media and blogs, trying to generate synergies and beneficial effects for their SEO strategies in order to have greater reach with their audience and...
Six factors to consider before applying for a commercial loan
Businesses are diversifying their funding options ten years after the global financial crisis. Increasingly they are turning to specialist providers who can access asset finance, peer-to-peer loans and venture capital...
Proudly working as a plumber
Trade style jobs and those that require craftsmanship skills are becoming increasingly popular with young adults as the view on these sorts of jobs finally starts to change. We will...
How to Write a Business Plan for Your Start-up
As a new business, it's important to know which direction you want to take your fledgling firm and how to get there. Creating a business plan is key to achieving...
In crisis, more ‘Social Relations’
With few exceptions, in companies have scandalously reduced their Marketing and Communication budgets during the last two years. In how they have used the scissors, when adjusting, they are distinguished from...
Tablets: Trend between consumers and the future of electronic commerce
Recently, we highlighted the data of a YouGov study, which indicated that one in 12 users of 'tablets', have expressed that their purchase was to replace their desktop or laptop....
Marketing and Loyalty: Retaining customers in a changing economic climate
The current economic climate has created a tremendous need to optimize costs and facilitate the use of loyalty programs with payment cards that can help companies retain their current customers,...
Errors to avoid in the marketing strategy of small businesses and companies
Marketing is the most difficult part of running a business. It is not the only thing, but if it fails in this sense the marketing could be difficult and the proof...