What is Google Local Search?
In the Google local search feature uses Google Maps to display links and other details of local businesses. Previously, this function is used to look like clickable links, but lately,...
The key to language in the experience of customer service through the mobile
15 years ago, analysts and investors used to ask companies: "What is your Internet strategy?". Today they ask: "What is your mobile phone strategy?" The corollary that normally followed both questions...
What benefits can companies get from content marketing?
Although advertising is still used today, however, customers are demanding more than just a product or service. 70% of consumers recognize that they prefer to know a brand for their corporate...
A satisfied customer will be the best ambassador of your brand
Social networks are not another channel of communication, they are the means to effectively reach consumers. The way in which the brand communicates with its audience does not correspond to the...
Consumers are wary of what Social Media brands tell them
Consumers do not end up believing what brands say in social media. The latest survey, published by Forrester Research, reflects the low confidence that customers place in all the actions they...
Social icons become indispensable to improve Email Marketing CTR
E-mails that include some type of social icons to share content or information, reach a CTR index higher by 158% (6.2% vs. 2.4%) than those that do not incorporate them,...
52% of buyers are already looking for car through the mobile
Judging by the figures, the latest generation devices have marked a before and after in the process of buying a vehicle. Such is its influence that there are already more drivers...
The risk of defenders too in love with the brand
By all is known the potential of the online medium to generate brand Defenders, those users who have moved from a state of constant admiration towards our company's commitment to...
Retargeting Advantages and Disadvantages
This online marketing technique is known both by the name of retargeting and by the name of remarketing, the second we owe it to Google since it has coined with...
5 Keys to Developing an Effective Content Strategy
The reign of content spreads, its future looks clearer than ever. 90% of companies have already included it in their marketing strategy, and even takes 25% of the budget. Not surprisingly,...