When you record videos it is likely that you won’t want to use all the footage that was captured. Some of the footage that you record may have issues that...
Consumers do not end up believing what brands say in social media. The latest survey, published by Forrester Research, reflects the low confidence that customers place in all the actions they...
As you well know, the main advantage of online marketing can be measured. Despite this, many companies still had problems analyzing the profitability of their actions in mobile advertising. To solve this...
E-mails that include some type of social icons to share content or information, reach a CTR index higher by 158% (6.2% vs. 2.4%) than those that do not incorporate them,...
Today, it seems that brands are experiencing a new digital frenzy, similar to the one they lived years ago with the boom of websites. When the Internet began its vertiginous...
It is the job of marketing to persuade us to change our opinions or behaviour in favour of the object or service being promoted. This is markedly different from science,...
When developing a Social Media strategy, there are many unknowns that arise in which social networks should I be? How do you get followers? What can I say to get your attention? Regardless...
Three out of every four CEOs under the age of 50 claim to "consume mainly information online", and they also recognize 2 out of 3 age over 50, according to...
Judging by the figures, the latest generation devices have marked a before and after in the process of buying a vehicle. Such is its influence that there are already more drivers...