Trimming a Video with Movavi Video Editor
When you record videos it is likely that you won’t want to use all the footage that was captured. Some of the footage that you record may have issues that...
Consumers are wary of what Social Media brands tell them
Consumers do not end up believing what brands say in social media. The latest survey, published by Forrester Research, reflects the low confidence that customers place in all the actions they...
Google launches new tool to measure the effectiveness of mobile advertising
As you well know, the main advantage of online marketing can be measured. Despite this, many companies still had problems analyzing the profitability of their actions in mobile advertising. To solve this...
Social icons become indispensable to improve Email Marketing CTR
E-mails that include some type of social icons to share content or information, reach a CTR index higher by 158% (6.2% vs. 2.4%) than those that do not incorporate them,...
Social Media: Being or Not Being
Today, it seems that brands are experiencing a new digital frenzy, similar to the one they lived years ago with the boom of websites. When the Internet began its vertiginous...
How a grease trap will help your business
The phrase grease trap might not mean much to you, but if you work in the catering sector it can be essential to have one of these fitted. Here we...
Is marketing undermining the success of clinical trials?
It is the job of marketing to persuade us to change our opinions or behaviour in favour of the object or service being promoted. This is markedly different from science,...
The 4 C’s of Social Media that you should know
When developing a Social Media strategy, there are many unknowns that arise in which social networks should I be? How do you get followers? What can I say to get your attention? Regardless...
Contextual content still keeps sending over multimedia
Three out of every four CEOs under the age of 50 claim to "consume mainly information online", and they also recognize 2 out of 3 age over 50, according to...
52% of buyers are already looking for car through the mobile
Judging by the figures, the latest generation devices have marked a before and after in the process of buying a vehicle. Such is its influence that there are already more drivers...