Social networks serve not to sell but to convince
Social networks are not a means of selling online, but a channel where the brand can come and conquer the consumer on the basis of proposals and actions that grab...
Who said social media were not profitable for companies?
The Social Media have crept into the marketing budget of most companies.A fact that has undermined means other actions, such as online advertising. All a challenge, which involves betting on...
5 big sports business trends for 2016
The sport industry is worth hundreds of billions of US dollars worldwide, with a power to unify with which other industries simply cannot compete. Here are five big emerging trends...
Feature radiators: make your central heating a fiery focal point
Since central heating in homes became the standard in the UK, radiators have been a common sight in most homes, replacing the wood or coal-burning fireplace and eventually the gas...
Top 5 Inexpensive Ways to Prevent Shop Lifting
Retail theft is a serious concern for both large and small businesses. Of course, retailers with larger budgets are able to afford the latest advances in technology to ensure proper...
Mobile coupons and its potential as a powerful sales tool
The rise of mobile coupons continues to increase, imposing itself on its offline version as an effective means to impact the customer and lure you to conversion. The potential of...
The millennials believe that brands should do good things
The relationship of brands with millennial is not always easy, but the millennials do have certain expectations of them. Younger consumers are convinced that brands can do great things or...
What reasons lead consumers to stop halfway shopping carts online?
Online stores are facing a problem that is usual in the offline stores. Few people, for example, go to a physical store, walk the aisles looking at the products, fill...
Rainy days: Good time for e-commerce
Time is one more element in achieving establishes the success or failure of a store. Not only affect smaller establishments, giants like Walmart and Kohl's have blamed bad weather in...
Understanding bidirectionality: The game back and forth linking brands and users
Today the dialogue with users from actions related to participatory Web 2.0 systems is governed from the bidirectionality: the strategic interaction facing two directions. You need to have some clear...