Never lose sight of your website’s purpose. It exists to increase your business profits, so visitors need to be able to engage with it, navigating it easily to find the products and services that they need. Whether you’re revamping your old site or starting from scratch with a new one, here are four key points to bear in mind.
1. Calls To Action (CTAs) should be clear
No matter how gorgeous your website looks, if your CTAs don’t grab people’s attention, you’re bound to lose out on sales. According to Forbes, your CTAs should be so compelling that visitors can’t avoid clicking on them.
2. UX beats SEO
SEO is important because that’s what drives visitors to your website in the first place. Once the visitor lands on your pages, however, if they can’t easily navigate to where they want to be, they’ll exit without making that all-important purchase. Make sure that they can find what they’re looking for with minimal fuss, and make the search and checkout functions as simple and intuitive as you possibly can to encourage visitors to follow through on their intent to buy.
3. Dare to be different
Website templates have become so popular that it’s now common to see the same themes and styles appearing over and over again. Your website needs to allow visitors to interact with it intuitively, but that doesn’t mean that it has to be free of creativity. Keep an eye out for companies such as https://netcentrics.co.uk/, which specialises in web design in Newport and throughout the UK. Firms like this can add a unique touch to your web project that will make it stand out from the carbon-copy websites that are popping up everywhere.
4. Less is more
It’s always tempting to include all the latest trends when creating a new website, but never forget that a distracted web visitor is less likely to go ahead and make that all-important purchase than one who is given a clear and signposted route to the goods they are interested in. Don’t be tempted to divert your prospective customer with more information than they can comfortably handle; they’ll just become confused and click away to another site, leaving the search engines to assess your bounce rate figures and mark your site down accordingly.