A business website can help to promote the services and products that the business offers and this can then in turn help to increase sales and profits. It is important that the website is built correctly and functioning in the right way and this is one of the reasons it is always best to have a Web Design Edinburgh company like Design Hero to create your website for you.
There are a number of ways that you can improve your website and these can include the following.
Remove distractions and stick to your branding
Depending on the content of your website, certain elements will detract from the value and message that you’re trying to convey. Some of the most common issues with websites are complicated animations, content that is too lengthy, and images that look too generic and not specific enough to your business offering. Having different colours and fonts on your website can be tempting but it is important that you stick to your branding.
People want to know that what you are offering is both legitimate and good. One of the best ways of achieving this is through social proof. This can be done by adding testimonials to your website and also linking toyor social media channels.
Call to action
The aim of getting people to your website is to encourage them to do something when they are there. This involves loki at relevant calls to action. These could be anything from encouraging people to call your business or to sign up for a lead magnet so you can then keep them up to date with your offerings.