When small companies give a lesson to large corporations
Can a small cafeteria show you the business model that you must follow to develop your own company, grow it and maintain loyalty relationships with your customers? Can a small...
Zanox launches a revolutionary marketplace to boost online advertising based on results
At the dmexco 2011 fair that starts today - zanox, Europe's leading results-based advertising network, has announced the first European marketplace for results-based advertising, the "zanox marketplace." Zanox's marketplace combines...
Brand Toys arrives, the first online tool for the visualization of brands
JWT has launched ' Brand Toys ', the first online tool for brand visualization, which allows users to compare the character and personality of more than 3,000 brands from around the world. Users...
Prisa Brand Solutions, launches its new corporate WEB
Prisa Brand Solutions, PRISA's media marketer, presents its new website. Once the launch campaign of the new brand and corporate identity of the company has been completed, the development of a...
The UCE warns of the advertising and promotions of portability the mobile operators
The publicity and promotions of the telephone companies are still in the spotlight. This has been pointed out by the Consumers Union of Extremadura (UCE) who warns of the "deceptive" publicity...
Investment in marketing is recovered after ten consecutive quarters of falls in the United Kingdom
According to information from the report developed by the consultancy Bellwether, 21% of companies in the United Kingdom increased their budgets for marketing actions during the first quarter of the...
Suggestions to achieve sales goals in times of crisis
In the current context, the financial crisis that has spread worldwide acts as a filter that is responsible for debugging what is not effective or profitable. In this sense, companies have...
Emotional advertising causes consumers to relieve their stress
An emotional advertisement that offers feelings of happiness or tranquility, among others, achieves, according to a study made by American experts Aparna Labroo and Derek Rucker, that consumers alleviate their...
Advertising on Twitter “You will love the whole world, it will be amazing”
According to Biz Stone, one of the founders of Twitter, the microblogging social network could go public to raise funds if necessary. Despite the fact that, until now, Twitter lacked...
“Demand is key and SMEs must understand that now we have to go out and look for the customer
Companies must refocus their business model through market innovation and customer orientation in order to grow. This is the main conclusion reached yesterday by the different SMEs that met on the...