When most employees are told they need to attend a conference, a collective groan can be heard. However, here are some important reasons why employees should be encouraged to attend...
40% of buyers in the European Union use the Internet to purchase goods and services, according to the European Commission 25% of European retail is convinced that it could increase...
For some time now, media and experts are lavishing in endless discussions about certain aspects that influence trade. The possibility of recovery of the traditional business, the extension of the commercial...
Differentiate or die. This motto summarizes the main strategies of all those who sell products or services. However, differentiating is increasingly difficult, because everything is copied at an amazing speed: products, services,...
I love the descriptive power of this phrase by Eduard Punset, which summarizes the objective of many of us on a personal, emotional or professional level before this year begins....
Predictions abound that spending on online advertising and e-commerce will have their year in 2018, but for this to happen, it will be necessary to prioritize and enhance other aspects...
For many people and businesses, the Internet has been a lifeline in a world in which offline marketing is becoming increasingly difficult and complicated due to factors such as oversaturation...
In addition to the price difference, other reasons that encourage users to buy online are exclusivity, saving time and queues and that the shopping experience is less stressful. Despite the...
Some time ago I wrote an article entitled Client or company: ¿Which side are you on? "And one of the comments I received to said article said:" I think the...
With the long-term trends indicating that digital marketing continues to dominate, there is no escaping the fact that the internet is able to reach more people, more frequently, at any...