Reasons to attend conferences
When most employees are told they need to attend a conference, a collective groan can be heard. However, here are some important reasons why employees should be encouraged to attend...
Sales of electronic commerce in Europe would grow by 25% if existing regulations were unified
40% of buyers in the European Union use the Internet to purchase goods and services, according to the European Commission 25% of European retail is convinced that it could increase...
Traditional commerce at a new crossroads
For some time now, media and experts are lavishing in endless discussions about certain aspects that influence trade. The possibility of recovery of the traditional business, the extension of the commercial...
Customer Experience: How to avoid ruining it by improving queue management
Differentiate or die. This motto summarizes the main strategies of all those who sell products or services. However, differentiating is increasingly difficult, because everything is copied at an amazing speed: products, services,...
Customer orientation, the key to replacing a well with a mountain
I love the descriptive power of this phrase by Eduard Punset, which summarizes the objective of many of us on a personal, emotional or professional level before this year begins....
Transparency with data collection, one more challenge for 2018
Predictions abound that spending on online advertising and e-commerce will have their year in 2018, but for this to happen, it will be necessary to prioritize and enhance other aspects...
Is your ‘OFF’ helping your ‘ON’? The Punto Pelota case
For many people and businesses, the Internet has been a lifeline in a world in which offline marketing is becoming increasingly difficult and complicated due to factors such as oversaturation...
The rise of electronic commerce makes the Internet the largest shopping center for Christmas
In addition to the price difference, other reasons that encourage users to buy online are exclusivity, saving time and queues and that the shopping experience is less stressful. Despite the...
Can a company exist without customers?
Some time ago I wrote an article entitled Client or company: ¿Which side are you on? "And one of the comments I received to said article said:" I think the...
How to Create a Successful Digital Marketing Campaign in Four Steps
With the long-term trends indicating that digital marketing continues to dominate, there is no escaping the fact that the internet is able to reach more people, more frequently, at any...