Community Manager A job for experts or beginners?
Lately many job ads are asking for Community Manager, one of the most 'professions' in vogue considering the rise of social networks when it comes to spreading, seducing and convincing...
Social and Political Networks 2.0 An online Reputation crisis without solution?
Confidence, Security or Transparency, are values that are sometimes linked or directly affect the reputation level of individuals and organizations. In politics these terms are also frequently used, although the use...
How Brexit Could Impact on the Letting Agency Industry
The letting agency industry is probably going to be affected by Brexit because of the high proportion of EU nationals renting properties in the UK. It is thought that 20...
5 More Ways to Better Manage Your Suppliers in 2018
One of the most important parts of running a business is the management of your suppliers. Image Credit A supplier is more than just a company you hire; they are...
The goal of Social Media is to humanize the company and be credible to customers
The search marketing agency Webpositer interviews Paco Viudes, one of the most prominent consultants and popularizers in Social Media Marketing. His words describe this new environment where brands seek to learn...
Marketing and Travelers 2.0: Internet, starting point in tourism experiences
The tourism sector has evolved enormously in recent years. Above all in their efforts to take advantage more and more efficiently all the tools available to seduce the tourist and the...
Owning a Restaurant
Many people dream of opening a restaurant, but it isn’t a venture that suits everyone. Here are some characteristics every restauranteur should have: They must like people and enjoy making...
Creativity, Innovation, Quality and Active Listening, pillars of the success of social media marketing
Often what users of their social networks want is to achieve a large number of followers from the beginning. Although it is normal to think in this way, we must be...
Investing time in content is investing time in advertising
Creative tools, which have used advertising to attract the attention of potential customers, begin to lose efficiency. In businesses and micro-SMEs it is easier to perceive the inability of conventional advertising...
Google Penguin: Robot portrait of the guardian of the SEO
Google gave a twist to their precious algorithm, staggering the rules of the game SEO. In its ongoing crusade to improve the quality of search results, Google Penguin is presented as...