Personalisation is good for business
We are all seeking the most unique and amazing gifts to give this Christmas but with so much choice and mass consumption, it’s hard to find a gift that isn’t...
The 5 keys to the loyalty strategy through video
It is increasingly difficult to capture the attention of the audience on the Internet. How many lines does a user read before, unconsciously, begin to slide his eyes diagonally from one...
From the Community, listening and the importance of content creation
Content marketing has exploded and has been revealed for some time as the best way to position, not just a website, but a brand. The brands that share quality content are...
3 ideas to market more effectively to your members
Marketing a membership programme is no different from marketing any other product or service. To be successful, you must recognise that it is a continual process that needs to be...
Why develop a mobile marketing campaign?
In the same way that the world dospuntocero has broken with force and has modified many of the habits of users and companies, the zeal for the social thing has...
TV Ads Lead Way on Advertising-Generated Profit
Advertisers may well be looking at their advertising mix after a new report measuring return on investment (ROI) across different media. Image Credit Commercial TV’s marketing arm, Thinkbox, has produced...
Tips to get more engagement with mobile app
Mobiles have come to redefine the way people relate, as well as people with companies. We have experienced a rapid adoption of these pocket devices, to the point that it is...
Users only look for trusted brands to follow in Social Media
There is no doubt that consumers use Social Media for a large number of reasons, but, without a doubt, we can affirm that, if they seek to be emotionally linked...
Attraction Marketing vs Conventional Marketing
It has been 14 years since Seth Godin coined the term "Permission Marketing" in which he proposed that in front of a strange person, we had little chance of converting...
You can not conceive an SEO strategy that excludes Social Media
Newbriefing's SEO-SMO director, Marcos Maceira, gives an interview this week to the Webpositer agency where he analyzes the latest changes made by Google's algorithm, the influence of Social Media Marketing on the positioning...