We are all seeking the most unique and amazing gifts to give this Christmas but with so much choice and mass consumption, it’s hard to find a gift that isn’t...
It is increasingly difficult to capture the attention of the audience on the Internet. How many lines does a user read before, unconsciously, begin to slide his eyes diagonally from one...
Content marketing has exploded and has been revealed for some time as the best way to position, not just a website, but a brand. The brands that share quality content are...
Marketing a membership programme is no different from marketing any other product or service. To be successful, you must recognise that it is a continual process that needs to be...
In the same way that the world dospuntocero has broken with force and has modified many of the habits of users and companies, the zeal for the social thing has...
Advertisers may well be looking at their advertising mix after a new report measuring return on investment (ROI) across different media. Image Credit Commercial TV’s marketing arm, Thinkbox, has produced...
Mobiles have come to redefine the way people relate, as well as people with companies. We have experienced a rapid adoption of these pocket devices, to the point that it is...
There is no doubt that consumers use Social Media for a large number of reasons, but, without a doubt, we can affirm that, if they seek to be emotionally linked...
It has been 14 years since Seth Godin coined the term "Permission Marketing" in which he proposed that in front of a strange person, we had little chance of converting...
Newbriefing's SEO-SMO director, Marcos Maceira, gives an interview this week to the Webpositer agency where he analyzes the latest changes made by Google's algorithm, the influence of Social Media Marketing on the positioning...