2017 is shaping up as the year of engagement and concern for the consumer
We have already entered the last quarter of the year, and irremediably our eyes are on next year, 2017, which is waiting for us around the corner. It is time to...
Are companies throwing their money doing mobile advertising?
We should not confuse Marketing with Advertising, and in this sense everything related to the mobile technology and marketing sector acquires important nuances. (more…)
What is web evolution?
The prevalence of web templates, social media and mobile technology has caused many to fervently discuss the decimation of traditional web design. Although this arguably isn’t the case, it is...
Brands are outlined as the leading producers of informative content
Creative director and Social Media Strategist Juan Boronat says that the goal of companies today should be to become a "conversation argument" of users. To this end, the expert recommends that...
Being a Guru is just a tag if you have not demonstrated anything with your work
Lately I have had the opportunity to read all kinds of stories about the phenomenon of Social Media, its alleged bubble and especially about the so-called Marketing Gurus or "Messiah...
DIY Shows and Exhibitions Around the UK
If you would relish the opportunity to learn more about DIY and the tricks of the trade, then you might benefit from attending one of the many DIY exhibitions and...
Users are looking for brands that talk and are honest with them
Social Media has ended the traditional business model of traditional brands, preventing them from hiding behind their logos to act. Nowadays, users can share their experiences with brands, both good and...
Do we really need to do content marketing?
Content marketing has meant a new way of communicating, of transmitting information. The online medium implies a great diversity of channels and media platforms, based on several types of formats, such...
Recognising Common Foot Complaints
The importance of correctly fitted shoes cannot be understated. There are many common foot problems that can be exacerbated by poorly fitting footwear. Feet are incredible things, with 42 muscles,...
Social media users are more predisposed to collaborate with brands
As social media becomes more popular as a means of increasing customer relationships, social media users around the world claim to be more willing to collaborate in a wide variety...