HTML 5 ads are rich digital adverts that offer engaging experiences for online customers, with exciting graphics, animation, video, and other elements depending on the coding and concept. Let’s look at some of the main reasons you should consider using HTML 5 ads for your next digital campaign.
HTML 5 ads boost creativity
HTML 5 ads are designed to be creative, with rich media that allows for superb brand personalisation and an endless array of ad types to use across different devices. Designers can experiment and marketers can try different concepts, mixing up content, combining video and graphics, or using different types of interactive components to bring ads to life and engage viewers.
Better engagement
Creative HTML 5 ads are ideal for boosting engagement, with research showing that rich media ads lead to higher levels of engagement. They help advertisers to engage and then convert relevant target customer groups.
High-performance mobile adverts
Mobile adverts can become far more exciting with HTML 5 ads, which are perfect for mobile and non-disruptive; for example, designers can code in swipe actions that enable users to rotate banners rather than feel that they impose on their phone use.
Higher click-through rates
Research also shows that these rich media ads have higher click-through rates than standard banners. This means they are also more viewable in general. Digital advertising platform AdRoll found that HTML 5 ads have up to 260% higher levels of CTR than original static adverts and banners. They are also more memorable, which reduces banner blindness.
More format choices
The creative options of rich media ads mean they can be targeted according to the customer group in question; for example, it is possible to use anything from video to animation depending on the target. This helps to improve outcomes and makes digital marketing campaigns more successful.
Possible to design in-house
HTML 5 ads can also be designed in-house, although many businesses outsource their creation. It is up to you and your available resources, but the results will be undeniable.