Consumers, especially the millennials consumers are increasingly concerned about the effect that they consume has on the environment and its surroundings. Brands that are committed to production in proximity begin to be doubly valued as well as those showing some awareness when presenting their products. The green packaging, or green and environmentally friendly packaging, is becoming increasingly popular and are the brands trying to meet their parameters when submitting their products.
The concession covers many elements of nature. The most basic are the entries in packaging recycling and recommendations on how to pull the container once the product is consumed to reduce the negative impact on nature and get it recycled. The most advanced use recycled in the presentation of their products or follows certain rules and recommendations to make them more efficient spending of material issues materials.
Brands can follow many steps in order to become more efficient and develop a greener packaging. A magazine Decalogue Inc recommended choosing an idea, carefully select the manufacturer, study well the materials that make it up and the market, look at the end or reduce the package to make it smaller or thinner. The creative examples of green packaging are also a great letter to the companies, which thus get the attention of consumers and stand out against the competition.
But environmental issues are no longer solely a matter of innovative companies and those who want to be different or more responsible, but begin to become trend in the market. Efficiency issues in sustainability were, in fact, the protagonists of the last fair of packaging PackExpo, as explained in the report that have developed on the subject in analysis firm Mintel. Company analysts have identified different trends on the packaging of the immediate future (and the issues that are already making decisions packaging manufacturers) and including sustainability issues are the main protagonists.
In recent years we have witnessed the conversion of many things in intelligent elements: refrigerators now know what is in them (and alert you when something gets wrong), the blinds are lowered alone and plants alert when they should be watered. The internet of things is everywhere and starts to star all forecasts analysts about what the immediate future. So, why was not going to be a shift in the packaging world into the smart?
Packaging manufacturers (and there is a AIPIA, stands for the Active and Intelligent Packaging Industry Association, which translates as the Association of Industry Packaging Active and Intelligent) analyzed the importance of smart packaging in the near future. What will these wise containers? They will be key, they hope to reduce waste in food, make things have a longer life and improve transparency of the distribution chain. For example, they may serve to ensure the quality and safety of the entire distribution process.
They are not the only ones who have established that the future will be a layer of intelligence on the products we buy. A marketing expert recently stated that the future will be the connected products, which will make soda bottles or milk cartons become a new way for brands to reach final consumers.
Reducing food waste
As consumers are increasingly aware of sustainability issues, they are aware that every day a large volume of food and product is wasted. There is more to think about creams or pastes come in tubes and which are not often able to extract what remains when they have reached the end. Worldwide 1 billion is wasted dollars in food.
Packaging manufacturers have analyzed the issue. The tendency is to educate consumers to show how the packaging can be an ally and add value and not waste the consumer chain. Moreover, the trend is that all parties sit to discuss how to improve the current problems by making changes in materials and design. In addition, it is working on using materials that help keep produce fresh and, therefore, they have a longer life (and what would become garbage not do it).
But the packaging not only has to be sustainable from the environmental point of view, it also has to reach the consumer. The first connection has to be done at the point of sale, but have to stay later. Packaging manufacturers want, in fact, become providers of solutions rather than simply packaging manufacturers (such as, in the end, almost all manufacturers of something today) to highlight that aspect. In the design begin to use consumer data to develop presentations that touch the heartstrings.