Look after your customers
Customers are important to any business and keeping them happy can sometimes seem like a full-time job. In some instances it is definitely true that the customer is not always...
Why are courier services so popular?
Courier services are an essential part of running a successful business to keep ahead of the competition, but why is this the case and what do they actually do? Image...
Three navigation mistakes to avoid
Website navigation is often overlooked as being something boring but essential, yet it is a key factor in the way visitors respond to your site. Image Credit According to a...
Professionals with knowledge of the Internet and multimedia tools, the most demanded by the Marketing and Sales sector
In the face of a more competitive market, companies require differentiated commercial strategies that intervene in the purchase decision. Hays, a consultant dedicated to the selection of specialized personnel, has...
Advertising and business models in web 2.0
The company Multplica, digital strategy and marketing consultancy, recently conducted a comparative study on income sources and business models of the 100 most important Internet 2.0 sites among which include...
Social Media is the highest priority in the marketing strategies of small businesses
Small businesses, although they have not reached the levels of social media use currently maintained by the largest companies, are starting to rapidly and steadily increase their activity in this...
“Demand is key and SMEs must understand that now we have to go out and look for the customer
Companies must refocus their business model through market innovation and customer orientation in order to grow. This is the main conclusion reached yesterday by the different SMEs that met on the...
E-mail and social networks stress workers
The consultant People-OnTheGo has presented a survey that reveals that most of the workers interviewed are overwhelmed by the huge amount of emails they handle as well as dealing with...
Digital coupons, a booming marketing strategy to increase sales
According to a recent study developed by the company Marx and Kantar Media Intelligence, which oversees promotional activity through various media, the number of digital coupons offered by companies and...
2 out of 3 online consumers always buy from the same internet store
71% of the buyers were unable to mention a secondary establishment where they make their purchases online in drugstore, perfumery and personal hygiene, according to the barometer study of the...