Social icons become indispensable to improve Email Marketing CTR
E-mails that include some type of social icons to share content or information, reach a CTR index higher by 158% (6.2% vs. 2.4%) than those that do not incorporate them,...
Social Media: Being or Not Being
Today, it seems that brands are experiencing a new digital frenzy, similar to the one they lived years ago with the boom of websites. When the Internet began its vertiginous...
Is marketing undermining the success of clinical trials?
It is the job of marketing to persuade us to change our opinions or behaviour in favour of the object or service being promoted. This is markedly different from science,...
The 4 C’s of Social Media that you should know
When developing a Social Media strategy, there are many unknowns that arise in which social networks should I be? How do you get followers? What can I say to get your attention? Regardless...
Contextual content still keeps sending over multimedia
Three out of every four CEOs under the age of 50 claim to "consume mainly information online", and they also recognize 2 out of 3 age over 50, according to...
52% of buyers are already looking for car through the mobile
Judging by the figures, the latest generation devices have marked a before and after in the process of buying a vehicle. Such is its influence that there are already more drivers...
The importance of having a customer service policy in social networks
Customer service on social networks is no longer an option. It is the customers themselves who approach the company, looking for a response to a problem, or a solution. For customers...
Mobile advertising continues to grow but Europe does not appreciate its value
Mobile advertising continues to grow. According to IAB, in 2012 experienced a 148% growth over the previous year in the United Kingdom, whose volume exceeded for the first time the barrier...
7 Things to Keep in Mind to Manage Online Reputation
Online reputation is the most precious asset of every brand. It is the basis for the confidence of the customers, the impulse that encourages them to bet on a brand, or...
Automatic For The People
What is automation? Quite simply, it's the use of control systems for operating equipment with reduced or minimal human intervention required. You'll see examples of automation in machinery, processes in...