Social Media Archive

Social Media Metrics will be the center of attention

From the earliest days of the Internet, expectations and prospects detailed metrics were grown in the hope that sometime could know the preferences and behaviors of customers, unprecedented until then. Today, that has been partially materialized, it

70% of companies will allocate more resources to Social Media

Digital media have been putting in place within the marketing plan significantly. To the extent that are positioned as the fastest growing areas in terms of budget allocation. According to data collected CMO Council, the digital marketing

Who said social media were not profitable for companies?

The Social Media have crept into the marketing budget of most companies.A fact that has undermined means other actions, such as online advertising. All a challenge, which involves betting on a medium on which is the less

The influence of color on social media marketing strategy

The power of the image indisputably triumphs in social networks. Not surprisingly, 92.6% of buying decisions are made based on visual factors. It is therefore not surprising that the visual component is increasingly present in social networks.

Facebook results in a change of strategy in Social Media

The leading social network has always been known for its large number of changes every so often, but in recent months is carrying out a series of changes that are already affecting significantly the way Strategy Social