More than 58% of CEOs and general managers of Spanish companies consider the audiovisual format as the right to send their Christmas greetings, both employees and customers and visitors to its website, compared with 42% following preferring more traditional formats such as e-mail or e-cards.
These are the data emerging from a study by Rapid Report, audiovisual services agency, which attributes this popularity to the increase in video consumption on the web, and the abundance of media which view them.”Before the videos were associated with his appearance on television, or on the website of the company where the computer was the only way to see them,” said Elvira Cordero, Director General of Rapid Report, “but it is now possible to see them in the laptop, tablet or mobile, and distribute them through social networks. Gradually managers are realizing that Christmas videos are not exclusive of great leaders.”
Surprise and proximity, weight factors
Contrary to what one might think, say in Rapid Report, the economic crisis is not acting as a brake on the corporate environment when choosing this format. “Quite the contrary. What is needed in difficult times is that those responsible for transmitting closeness and trust companies. And it always will be achieved more effectively through proper use of the image and voice, with the coldness of an email “.
Adolfo Aguilar, Director of Communication and Marketing of Thales, is one of the communication managers who bet with more conviction by the audiovisual format: “The celebration of Christmas allows us to leverage the traditional Christmas message from the head of the company to move all employees and collaborators of the company a few words of appreciation for a job well done, a quick summary of the highlights of the year and thanks for their commitment. The use of techniques such as video recording using some special effects allows the message stand out from other cards, generates surprise and perceived nearest “
New times, new formats
The popularization of new media is also bringing a change in technology. If six or seven years ago, companies used ecards and other animations in Flash format, in 2013 the high penetration of smartphones and tablets are condemning these formats to disappear.
Similarly, strategies of past years, as Flashmobs, where employees organized musical numbers, are being abandoned in favor of simplicity and proximity, and messages that can be directed equally to employees and customers seek.
“The company videos can no longer be confined to the corporate website.YouTube, social networks, vitalization, are there and are a basic tool to h cards for anyone who wants to see it. In addition, they are perfect for large companies with multiple locations throughout the country “