Can it be any Community Managers trainer?

No. The answer is no and a thousand times no. In the same way that we are not all ready to teach quantum physics, not all of us are trained to train future Community Managers.

There are many professionals who use Social Networks on a daily basis to work and who know their personality and idiosyncrasies perfectly, but from there to be prepared to provide training to others who want to become professional, there is an abyss, since, as well as any dospuntocero work, let’s say it, it is necessary to have knowledge and skills, for a trainer is essential to have a series of skills and abilities that not all professionals have.

Based on the fact that knowing something does not make us experts in this field, we must bear in mind that knowing how to manage a Twitter or Facebook profile, or Pinterest, if you want, does not give us the necessary capacity to explain your functioning, its raison d’être, at what time and for what is optimal its use in the environment dospuntocero or what Social Networks are more suitable for the need of each professional, SME or self-employed.

Training is a very reviled field in recent times, as there are many people who think that anyone can stand in front of an audience or a class and talk, transmit knowledge and experience we have to a group of people and that they apprehend him. But this is not true. Absolutely.

Obviously, the knowledge of the subject that we are going to explain is fundamental, the deep knowledge, but, it is necessary to have communication skills to know how to reach all the students clearly and precisely. The trainers, supposedly, are experts in their field and how to get the students the knowledge they intend to transmit, and for that, you have to follow some guidelines.

We can not put ourselves in front of students who have paid a considerable amount of money, who cost these courses, and drop a rant about the wonders that Social Networks can do and explain only how to retweet or how a photo is uploaded to Facebook. To begin with, we must be clear about the most important points of the agenda to be explained, emphasizing the more complicated or more interesting but less known aspects.

A structuring of our explanation is fundamental, being always alert to the needs of the students, keeping in mind that it is not our ego that prevails, but the student’s learning. Therefore, we must be prepared for possible questions from students about aspects that we do not fully understand that we are not sure about or, directly, we do not know how to respond, having enough confidence in ourselves to admit it and say ” Well now I’m not sure, I’m telling you better tomorrow. ” Nothing happens, we are human and nobody knows absolutely everything. It is the best of the profession, we continually need to learn and train.

This is why we also need to be humble, we do not know everything, and we can find that a student knows more than we do about a certain aspect. And we must acknowledge it. Someone who sins in pride can not train future professionals.

Let’s stop thinking that anyone can teach others. The teaching, the training requires a well thought methodology, a structuring and a lot of synthesis capacity, especially in this field, in which from one day to another the data become obsolete.

And what do you think?

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