Unmounting the EdgeRank
In recent times there is much talk about the importance of Facebook's EdgeRank for SEO, claiming that the higher this value, the web positioning will be better, but, what is...
Content Marketing should be at the heart of any Social Media strategy
The content attracts followers, who become the most effective ambassadors of the brand. In fact, one of the three main reasons users follow a brand is because it gives them interesting...
The integration of customer service with Social Media is increasing
When we ask companies for their degree of integration into Social Media, they recognize a gradual adaptation to this new medium; but this integration has not yet given way to a...