Over the years we have seen introduced many business models on the Internet, even some have catapulted companies as important today as Amazon or Google. After this stage, other models have taken root in the network naturally and are part of everyday life of many people. Sooner or later they had to come because they all meet one of two criteria:
- Solve an existing problem
- Development of a new need not covered so far
Let’s detail which they are:
1- The model “Flash Sales”: Here we frame all those proposals based on online sales of short lasted and discounts. The generation of such deals “here and now” work very well because the user knows they have to decide quickly or lose the opportunity to purchase the product or service at that price.
2- The “Fremium” model: Model – based access to a free service with the subsequent attempt to sell associated “premium” services or paid to key users of these model (widely used in Saas services or subscription) it is able to capture a significant mass of users using the service for free but this means in most cases a strong initial investment. Three of the greatest exponents today are Linkedin, Spotify and Dropbox.
3- The online comparators : Widely used in multitude sectors. It is bringing together on one platform which makes the vast majority of buyers in their daily lives. We have them in many types of products such as insurance, airline tickets, hotels, financial products and many others.
4- Permission based marketing in generating “leads” : Since some time ago the market is turning into a kind of marketing focused on tangible results. Except for big brands that always included in its portfolio actions and branding strategies, here we talk about all those agencies involved in the generation of contacts interested in receiving offers a particular site or even willing to receive information from a particular offer.
5- The new models of e-learning: In a very short time has occurred in this branch a real revolution: We have gone from having courses that are acquired on the network and each user marked his own pace new formulas such as classes streaming, mini-courses by subject, expert consultations platforms and even knowledge pills at very reduced price. All this combined with powerful virtual campus that allows a more dynamic interaction with other students and teachers.
6 businesses linked to cloud computing: Here we can talk about all those companies that are engaged in protection and data storage in the cloud. Currently there are large corporations that included in its portfolio as Amazon, but certainly, there are great opportunities in marketing cloud services for SMEs, possibly taking the figure of broker or broker advising companies who have this need.
7- New P2P (peer-to-peer) models: Although we are already familiar with portals as relevant, there are other initiatives that fail to meet exchange requirements and relationship between users where supply and demand come together specialized platform.
8- Crowdfunding: Possibly one of the concepts that are more in vogue. It is platforms to channel collective funding projects they want to come to light. Widely used today for burning discs or book publishing.
– Crowdsourcing: Collective bargaining where you can hang a logo design project or website without going too far and you can choose between different designers present proposal.
– Crowdlending: Here it is collective financing companies and SMEs.
Internet allows launching and validating new models very quickly, that leads inescapably to the constant challenge of “status” of some companies even the more traditional sectors. In my opinion, it is a constant injection of creativity and dynamism by enterprising minds very necessary for anyone to rest on its laurels.
