Boost profits in your bar with these Signature drinks

Inventing a signature drink is a great way to get people into your bar. The goal is to create something that has a high perceived value that people will want to try, utilising any combination of drinks available from your draught soft drinks supplier as well as exclusive ingredients.

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Know Your Customers

Keep this is mind before crafting your beverage concoctions. If your customers are traditional beer drinkers of a certain age, you might have trouble persuading them to try the latest cocktails. Think about what they would enjoy and how much they would be willing to pay. It’s a good idea to involve customers and ask them what new drinks they would like to see on the menu.  For a great location who provide great drinks you could go to a Nightclub Cheltenham way which is sourced at sites including

Try an Infusion

Recent detox and juicing trends have influenced bars and some of the latest cocktails claim to have health benefits. Fruit Infusions are everywhere. From non alcoholic versions made with spring water and fruit to exotic cocktails infused with fruits, vegetables, herbs and spices. Try to invent your own exclusive version that is unique to your bar.

Locally-Sourced Ingredients

Give your beverages a twist by taking advantage of fresh, seasonal, locally-sourced ingredients.. You can create a signature drink for every season; Elderflower wine in summer, cider in autumn – made from local apples, cocktails prepared with English fruit such as strawberries, blackberries, pear or plum and a mulled wine for winter.

Non-Alcoholic Drinks

Drivers, children and families will appreciate the chance to try something other than coke . Try creating your own alcohol-free cocktails with added fruit or whipped cream. Tea might be falling out of favour, but coffee sales are on the increase. Transform your bar into a coffee-lovers paradise to rival high street chains and you could end up with a new set of customers. Hot chocolate is another winner and you can make your own version with marshmallows, whipped cream and chocolate sprinkles.

Creating signature drinks is a great way to get new customers into your bar. Don’t be afraid to experiment with flavours for a wider range of drinks and mixers.

With your signature drink, you can be creative and invent a brand new drink that may just help your bar become the hottest venue in town.


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