Nowadays companies should take advantage of the power of mobile telephony to create a direct relationship with customers and, ultimately, to generate loyalty and loyalty with the consumer, especially at the time of purchase. One of the most effective ways of customer loyalty is to incorporate ‘quick response codes’ (QR) into purchasing operations.
All these solutions work as a virtual card, to which customers spend a certain amount of money and get gifts, promotions or discounts as a reward. QR codes allow you to measure loyalty better than Facebook or Foursquare’s check in, as customers have to buy something to gain access to the QR code. Some solutions print the code at the bottom of each sales receipt (such as RewardLoop or Punchd), or allow customers to scan a code at the time of registration (Perx, Belly).
The biggest advantage for retailers is that the QR code can contain information about the purchase: what was sold, date, time, place and method of payment. With these data, companies can get to know their customers better and adapt their marketing strategies to the buying habits of customers. The configuration is simple, by integrating with point of sale systems through an additional device or plug-in software.
It is very simple to scan the codes, which also makes it easy for customers to sign up and it is an advantage to replace with the mobile the stack of cards and papers that we store in the wallet (or forgotten in the kitchen drawer). You only have to scan a new code each time a purchase is made, and the information is stored in the cloud.
Payment through QR codes is becoming more popular. In this sense, PayPal has carried out some interesting pilot projects this year in Singapore on the walls of the city’s metro. The project allows suburban users to buy products directly from the ads by scanning a QR code, entering their payment information. The QR code captures the place and time you have analyzed, providing valuable information for retailers as well as a direct connection to your mobile device.
Similarly, many banks begin to incorporate QR codes into their mobile banking applications for bill payment and also P2P payment. The Start-up Paydiant, a white-label mobile payment application, recently received $ 12 million in funding. Also, restaurants, hotels and bars can use their receipts to print QR codes, which allows customers to pay and quit whenever they want (Bank of America is already testing this technology).
It remains to be seen whether QR payments will be the next fashion app, but they definitely represent one more channel to allow mobile payments without NFC. No doubt they will play a role in the future of payments and mobile CRM. After all, Starbucks with its 2D barcode technology has already generated more than $ 40 million in payment transactions, as indicated at the end of the first quarter of this year.