Can a brand reputation crisis be caused by its managers?
Is there any kind of relationship between a reputational crisis and the work done by the managers of that brand? A brand reputation crisis has some kind of link between...
The ‘Poisoned Assets’ for marketing managers
We all know the meaning of toxic active; but for marketing managers there is another type of more important assets, which I call "poisoned assets", and which represent the people of...
5 financial predictions for 2019
If there is one topic that is guaranteed to make people nervous, it is what will happen to their money. So looking ahead, here are some solid indicators of what...
Central Lechera Asturiana: Lesson learned or lost opportunity?
Unlike those of countries like the United States or England, it seems that our brands still find it a titanic task to recognize their mistakes and ask for forgiveness. As shown...
Many traditional advertising agencies are losing the train of the digital age
A study conducted by CMO Council, reveals that only 9% of marketing executives and senior executives believe that traditional advertising agencies are doing a good job in terms of evolution...
The benefits of equity release advice
A valuable tool which allows you to free cash from your property after retirement, equity release products are growing ever-popular. However, if you are considering equity release, it is essential...