Branducers, or advertising has died
It has been one of the star spaces parallel to the II edition of the Television and Radio Festival held in Vitoria, and has been attended by more than 300...
Branding: When the sale was made, what’s next?
Most companies see the brand strategy as a mere vehicle to increase their sales, and mistakenly believe that if they are achieved, it is because the brand has a place...
Choosing the right materials for your conservatory
When it comes to designing your ideal conservatory, the choice of materials is crucial. This decision impacts on the comfort, convenience and practicality of your conservatory. Get it right and...
Five reasons why Google bought Motorola
We have all read that Google has bought Motorola at 12.5 billion dollars, continuing with its intention of innovation and definitively entering the Smartphones market. According to Larry Page, the purchase...
Loyalizing customers: The 7 basic steps to enhance the online customer journey
For any company to attract, attract and retain their customers, regardless of the time and place of the interaction they make with them, the marketing strategy must permeate the entire...
Internet, a key decision factor in purchases
Internet and Web 2.0 offer an authentic ocean of information in which to compare different products and services, and in which the opinions and recommendations of other users acquire even...
Formulas for customers to trust their marketing strategies and online Marketing
One of the biggest problems of the Internet is that many people still do not trust the Net. All the new forms of communication had problems in the beginning. When...
Expectations Index of Marketing Directors
The data that has been presented today, corresponding to the forecasts of the marketing directors for this immediate 2nd semester, show two worrisome facts, not only for the professional field...
The true importance of strategies in Social Media
For now all of us, or at least most of us, know that we need a website and that the question is what we should do with it, not if...