Month: April 2017

15 years ago, analysts and investors used to ask companies: "What is your Internet strategy?". Today they ask: "What is your mobile phone strategy?" The corollary that normally followed both questions...

Although advertising is still used today, however, customers are demanding more than just a product or service. 70% of consumers recognize that they prefer to know a brand for their corporate...

Social networks are not another channel of communication, they are the means to effectively reach consumers. The way in which the brand communicates with its audience does not correspond to the...

Consumers do not end up believing what brands say in social media. The latest survey, published by Forrester Research, reflects the low confidence that customers place in all the actions they...