customer Archive

The omnichannel experience as a basis for engagement with the customer

Consumers demand an integrated multichannel strategy; a premise that figure as a basis for engagement with the client. As shown by the data Displaydata. Customers use either the online and offline media during the process of researching

What are the predictions that determine the customer experience in 2016?

The customer experience is more relevant than ever, and will continue to grow in importance in the coming years. Customers expect the company to anticipate their needs; they must overcome their expectations, if they really impact them.