The consultant People-OnTheGo has presented a survey that reveals that most of the workers interviewed are overwhelmed by the huge amount of emails they handle as well as dealing with the monitoring and use of social media. Another conclusion drawn from the report is that workers use social media for personal use using rudimentary tools.
The interviewees spend more than half of their working day, 4.45 hours in particular, using email both work and staff and monitoring a large number of social media. 67.6% of workers review several e-mail inboxes and 65.8% say they interrupt their work too often to check their personal e-mails and the social networks to which they are attached. Of the thousand professionals interviewed, only 18.2% said they had a clear strategy on how to handle all their emails and social media, a rather poor figure.
Continuing with the results of the report, professionals spend about 3.27 hours a day managing their emails against the 1.18 hours spent on social media. Facebook and LinkedIn are the most consulted social media and, except for the younger generations, Twitter is far behind.
Social media has significantly reduced the barrier that divides the professional world of the staff and the professional and personal networks intermingle both during and after the workday. 58.5% of respondents access Facebook regularly, 47.9% browse their LinkedIn, 22.6% check Twitter and 21.9% read blogs. If we look at the age factor, the most active are Generation Y, which dedicates almost two hours to social media, while Generation X spends 1.21 hours and older people do not reach an hour of consumption.
For Pierre Khawand, founder and CEO of People-OnTheGo, “before workers only had to deal with their inbox of professional and personal mail but, with the development of the internet, social media and email join what provides new challenges and opportunities. ”
According to Pamela Evans, Director of NetApp’s Executive Programs, “companies should train their employees about the different communication platforms available and educate workers about what is more efficient so that they apply it in all areas, an improvement that it would affect the company. “