The Importance of Marketing Medical Devices

A marketing strategy is important to grab consumer’s attention and to showcase the purpose and effectiveness of your product. When it comes to marketing medical devices however, you must also grab the attention of the FDA, who will ultimately be deciding whether or not your device is eligible to market in the US. Once this is achieved, you can begin thinking about and establishing a successful marketing strategy that accurately displays the qualities and essentiality of your product.

The Importance of Marketing Medical Devices

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This can be quite tricky to achieve, especially when your intended product has never been seen before and there is nothing quite like it in existence. This can make people weary of your new device. Can they really trust it? Will it work as desired? How can you successfully market a product like this in such a competitive field?

Who is your Consumer Group?

You must first define who your ideal consumer group is. The most common sectors that require medical devices include the following branches:

  • Anesthesiology
  • Cardiovascular
  • Dental
  • Ear Nose & Throat
  • Gastroenterology
  • General & Plastic Surgery
  • General Hospital
  • Immunology
  • Neurology
  • Obstetrics/Gynaecology
  • Ophthalmic
  • Orthopedic
  • Physical Medicine
  • Radiology

You must ask yourself, what your targeted consumer group will be looking for in your product. For example, quality and effectiveness are just two relevant factors. Others include safety, longevity and expenses. Different customers have different needs and if your device caters to these needs, you will experience little trouble when it comes to marketing your medical device.

Advertising Tips

According to, one of the best ways to advertise a medical device to people most likely to be interested in it, is to visit places like hospitals and clinics to pitch your hook. Consider having a pamphlet designed with relevant and useful content that accurately defines your device.

Legal Marketing

Of course, no marketing of any kind will be possible until you have passed the FDA 510k clearance process. This involves submitting a Premarket Application to either the FDA or to fdathirdpartyreview, who will be able to complete the initial reviewing process of your application before submitting it to the FDA for final approval within 30 days.

Once your device has been cleared by the FDA, you have the go ahead to begin legally marketing your device within the United States. Marketing a medical device properly can be difficult, which is why it may be worth carrying out specific marketing research as part of the process. You may also consider having a website developed to help market your device online.

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