How to have effective mid-level web pages

When a design is well done, your website will display a clear, fresh feel that will represent your brand far more effectively. If this is the case, your website will be positioned for higher rankings in Google, increased traffic and convert more sales.

Mid-level page design is one of the most difficult parts of establishing or revamping your website. How do you divide your business into neat, tidy sections? How many categories should you use? Does it make sense to combine these features? How do you get the right balance between text, graphics and pictures? What keywords should you target? Are you building these pages for people to buy a product or for bots to push up your ranking?

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Here are six tips to design mid-level web pages better:

  1. Organize your Information into the right the category

Instead of rushing to get a new website as fast as you can, take the time to give some real thought to which categories the information falls naturally into so that it aligns with the products, services, and core values of your brand. A quick brainstorming session and a rough draft might not be enough here.

Discuss ideas with your team. Look at your competitors’ sites. Consult SEO consulting services. Think about providing your customers with the very best browsing. Think about the most effective keywords you want to rank for. Doing thorough due-diligence before starting a mid-level page will save many headaches further down the line. For help with your site, visit a Doncaster Web Design company at a site like

  1. Keep it Simple

You are passionate about your business and you want to share the whole story with a prospective client. It is natural to try to include everything in your lower feature pages, however this can lead to chaos and confusion. A clean design that includes a healthy balance of infographics, text and images is the ultimate goal. Visitors have a tendency to skim or even skip text-heavy parts so try to use bullet points, integrating graphics and brevity when possible.

Make sure that your layout is consistent across all intermediate level pages. People usually don’t want to see a different layout on different pages as whether they notice the difference consciously or not, inconsistencies give off unprofessional vibes.

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  1. Match each page mid-level with the primary keywords you are targeting

Keyword research is an important step in building an effective information architecture. Knowing the most important search terms that you want to rank for will help you develop the site structure and content drive the right traffic to your site and keep it there. You’ll find lots of tools available to research and identify high volume keywords. Many of these tools will also give you a report on the volume of related keywords as well. Often, the keywords you think are the best are not and another iteration is more suitable.

Remember to only have one main keyword per page. The main keywords should be prominent in your H1 header and also used consistently across the page. In addition, you must include some “secondary” keywords related to the main keyword. Be mindful to avoid mid-level pages that target the same keywords. It’s a common pitfall to have two-pages which “cannibalise” one other – resulting in the second page being pushed down in the rankings.


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