Using a call-to-action is one of the most effective ways to keep people engaged with your content, giving them the nudge to continue reading into a given topic, whether it is a newsletter, a brochure or a new product for them to check out.
It can be disheartening, then, to find your CTAs aren’t getting you the responses you’re searching for, which is why we’ve put together this handy guide on improving your response rates.
Firm Goals
If your goal isn’t clear, it won’t be for prospective customers either. You shouldn’t have a generic link that covers portfolios, brochures and shops that you can use interchangeably, as this isn’t nearly specific enough. Set a concrete goal, and then you’ll find your CTA comes naturally.
Uniqueness
Being distinct is something people not only tend to notice, but act on and remember. Something out of the ordinary, such as a specialised website design, will slap people out of their autopilot, and a similarly unique CTA can encourage them to take the next steps.
You can find services for web design Surrey online to help you create a more distinct vision you may not have the technical knowledge to achieve, such as Akiko Design.
Urgency
Adding a sense of urgency, often by making the offer seem limited or exclusive, will make customers far more likely to follow up on ads. Language such as ‘now,’ ‘last chance’ or ‘limited offer’ are staples of urgent advertising, and will boost the effectiveness of your CTAs drastically.
Consider the Customers’ Perspective
When in doubt, consider what you’d want from a CTA if you were the customer. It may be hard to put aside personal biases, but imagining yourself as someone eager to find out more will help you create the ideal signposting to get them there.
Trial and Error
Running tests with different fonts, colours and images is how you’ll get your best idea of what works and doesn’t for your business. A/B testing is a tried-and-tested method to achieve this, but even researching common advert CTAs can give you some valuable insights.