In addition to the price difference, other reasons that encourage users to buy online are exclusivity, saving time and queues and that the shopping experience is less stressful.
Despite the crisis, the remain faithful to Christmas shopping. Giving back to oneself and others is a priority at this time according to a study prepared by Yahoo! 900 Internet users. The respondents do not seem to skimp on expenses at this time, since the average disbursement will be 903 euros per person. What’s more, only 34% of respondents plan to spend less than last year. The majority bets on carpe diem (53%) and identifies with the phrase “it is important to enjoy Christmas and think about spending later”.
But the picaresque to find the best prices still exists. It never hurts to save on purchases and nobody likes to pay more for the same. In fact, 37% always look for offers and discounts when buying gifts online. In this price comparison, the Internet is playing a key role: 29% of respondents say it is in this support where you find the best prices, which makes it consolidate as an alternative to traditional trade. In addition to the price difference, other reasons that encourage users to buy online are exclusivity (27%), saving time and queues (24%), the possibility of doing it from home (20%) and comparing prices (18%), and that is a less stressful shopping experience (17%).
The young people (between 25-34 years old) surveyed are the ones who bet the most on the Internet: 24% intend to increase their online spending this Christmas. And, how are these young people? They are organized and do not like to be “caught by the bull”, since 52% start their Christmas shopping before December; they are also heavy users because three out of four are connected daily; generous: they buy gifts for more than five people; and, finally, they have a narcissistic point because they also spend on average more than 200 euros in gifts for themselves.
And, what will be the most popular gifts at these parties? Clothes and footwear, books and toys are still leading the lists with a purchase forecast of 55%, 41% and 40%, respectively, although the star gift of these holidays will be the tablet, more specifically the iPad, which will occupy a privileged place in the tree (35%) along with smartphones (18%). Both gifts are considered a luxury product, if we understand luxury as that little whim that we all have the right to afford.
Christmas, luxury and the Internet
This study has also identified two groups of consumers in the field of “high-end” products, real buyers, that is, with a very high purchasing power and experiential, which occasionally allow themselves a whim. 63% of respondents by Yahoo! about luxury has confessed to belong to this last group.
And how much have they been willing to pay to give such a tribute? 53% have paid more than 35 euros for a category alcoholic beverage, 43% have paid more than 200 euros for a wallet or purse and 32% have spent more than 500 euros on a tablet.
With regard to this type of products, the Internet is the most trusted medium for these consumers and they consider it essential to inform themselves, inspire and buy: 23% of respondents are informed through the Internet and 42% affirm that they serve to find offers and discounts.