Author Archive

The rise of electronic commerce makes the Internet the largest shopping center for Christmas

In addition to the price difference, other reasons that encourage users to buy online are exclusivity, saving time and queues and that the shopping experience is less stressful. Despite the crisis, the remain faithful to Christmas shopping. Giving

Can a company exist without customers?

Some time ago I wrote an article entitled Client or company: ¿Which side are you on? “And one of the comments I received to said article said:” I think the company is more important than the client

How to Create a Successful Digital Marketing Campaign in Four Steps

With the long-term trends indicating that digital marketing continues to dominate, there is no escaping the fact that the internet is able to reach more people, more frequently, at any time and location. However, it is easy

How the new Birchbox web design is driving its business forward

First launched in 2010, Birchbox was credited with revamping the beauty industry, thanks to its innovative sales model. The company prepares monthly beauty boxes that its members subscribe to, which enables them to try out a wide

Are our electronic stores ready for the next Christmas season?

Over the years, the volume of online commerce has increased significantly, especially driven by the successive Christmas campaigns that have been marking the way for each following year. In U.S.A. it is expected that this year online Christmas purchases

Shopping? Not without my mobile

Now more than ever, the internet and new technologies are part of the daily lives of users and consumers. All this, thanks to the possibility of being permanently connected giving us the opportunity to search and access the

An Introduction to Tapping

In order to get a strong fastening and a joint that won’t pull out a screw or a nail without substantial force, construction professionals don’t drill – they tap. But they aren’t tap dancing. They’re using machines

Small Businesses Should Invest in Occupational Health Services

It is common to find occupational health services widely available in larger organisations, but not so much in small businesses. However, there are some important reasons why small to medium-sized businesses should seriously consider investing in such

Loyalty must start from within. The responsibility of the leader

Loyal customers and the ‘mouth-to-mouth’ We know that a loyal customer, not only is exponentially more profitable, with respect to a new one. In addition, it is capable of attracting other clients, without the need for the brand to intervene

Digital entrepreneurs accuse the market of being little prepared for the businesses of the Network

Technology, payment platforms, service providers and logistics are the biggest problems faced by digital business entrepreneurs The digital entrepreneurs find the greatest difficulties to start their projects in the lack of preparation and adequate infrastructure of the