Are you building your e-commerce empire? When it comes to which platform to pick, Shopify is one of the biggest for good reason. Let’s look at five reasons to choose Shopify.
1. Ease of use
Shopify sites are typically much simpler to create and build, even for web design novices. Shopify includes a drag and drop builder for your store with plenty of customisation options, giving you the opportunity to adjust graphics, fonts, and colours quickly to reflect your brand. Professional Shopify web design is another option for those who want to take their site to the next level.
2. Integrated
The Shopify web design includes integrated social media functions. There is a built-in Insta feed, and plenty of ways to link and connect your site to other applications.
3. Security
Since Shopify is a hosted platform, you won’t have to worry about upgrades, SSL, maintenance, and updates. Shopify will take care of everything, managing downtime and keeping your shop secure.
4. Mobile optimised
Shopify is innately mobile-friendly and extremely well equipped for mobile users, who make up the majority of shoppers. In 2023, 72% of global ecommerce sales were made through mobile devices, so don’t skip compatibility.
5. SEO is built in
Your search engine optimisation is key when it comes to generating sales. An extra benefit of Shopify is its built-in SEO solutions, giving you the opportunity to optimise your copy and content for your audience. Shopify even has some automatically generated SEO features, so you won’t need to add heavy plugins for SEO success.
Website essentials to build into your store
Choosing a platform is only the start. Whatever you build with, a few essentials decide whether your online shop actually sells. The first is a clean, user-friendly design that visitors can find their way around without effort.
Speed matters too. Search engines rank fast-loading pages more favourably than slow ones, so make sure your content loads quickly and your hosting is fit for purpose. A mobile-friendly layout is essential, since many customers will shop from their phones, and a template that adjusts naturally to a small screen takes care of this.
Customers need to trust your checkout, so use a secure payment system backed by an SSL certificate. Finally, invest in good content and images. Strong product copy and photography attract and engage visitors, while meta descriptions, image alt text and back-end tags help your search rankings. Get these right to begin with, then keep refining the site so it continues to improve.