Branding is so much more than your business logo

When it comes to branding and building awareness of your business it is easy to think of this simply as the logo that you have on your website and the office stationery that you use. But it is so much more. Your brand is a reflection of your business, its values and morals and this extends much further than a logo or a company strapline. Areas that you may want to look at and think about include:

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  • Office surroundings – does you office give out the feeling that you want. It is welcoming and reflective of the type of work that you do and most importantly is it clean. A Cheltenham Commercial Cleaning company such http://cleaningcompanycheltenham.co.uk/ can help with this. The feeling that your employees and visitors get when attending your offices will help to determine the overall view of your brand that they have and the experience and review that they will pass on to others.
  • Staff uniform – is it appropriate for your staff to wear a uniform that is reflective of your business. This is used incredibly effectively in banks and financial institutions where you will see employees either wearing branded uniform or at least having a dress code. This then becomes another link to the overall view of the company and a way in which the brand is viewed. If you were asked to think of Virgin Atlantic Airlines you would immediately be able to recall the uniform that the air hostesses and pilots wear.
  • Website – having your logo and business address and contact detail on your website is a given but have you thought about the font that you use and the language that you write in. This all helps to build up a mental picture of your business and your clients and customers will begin to associate this with your brand.

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  • Customer service – this is one area that can make or break a business and again will give a customer an instant opinion on the way that your staff and ultimately your business conducts itself. This is not to say that you should adopt that attitude that the customer is always right, because this is not always the case. But, you should adopt the attitude of the customer always deserves to be head and for some action to be taken to their issues. This could simply be an apology and nothing more or it could be an investigation into a specific issues. This will depend entirely on the type of business that you are in and the complaint or issue the individual customer has.