2016 is here, and you want to make it the best year ever. You want to ensure that your business appears at the top of every relevant search result, especially local searches, which are set to become more specific as technology advances. How exactly can you make that happen? Here are four things that you should be doing in 2016.
Get moving (images)
This year, videos will be more important than ever. Although we see the written word as the standard for SEO, users expect videos on sites they visit. Videos make your site more effective, more engaging, and more up-to-date. Google are experimenting with video adverts in search results, so you need to make sure your site is not left behind. A recent Guardian article shared some interesting video content marketing ideas that businesses can implement.
Many people search for things on mobile devices. In 2015, mobile finally overtook desktop as the most frequent platform for searches, and Google and other search engines began to penalise sites that weren’t mobile friendly. You need to make sure that your site is responsive and will load quickly when a phone is used for a search.
There’s an app…
Another innovation that will change search results is deep links within your app. If you don’t have an app, it’s time to get one! They are extremely useful, and search results will increasingly direct users to a specific function or section of an app. You can consult a company such as Cardiff web design agency ambercouch.co.uk about the best way to make your app searchable.
Ask for assistance
People are increasingly using digital assistants such as Cortana and Siri to manage their searches, and you (or your Cardiff web designer) need to be aware that SEO strategies need to change to reflect that. Spoken word searches are very different from typed searches, so make sure that your searchable content will attract the attention of digital assistants.
Forbes has more to say on the subject of new trends in search technology and how to make sure you make the most of your website.
Big changes are coming in the way we use searches, and it’s important to stay on top of these developments. It’s time to make sure your website is attracting the right kind of attention!