Social Media Archive

The goal of Social Media is to humanize the company and be credible to customers

The search marketing agency Webpositer interviews Paco Viudes, one of the most prominent consultants and popularizers in Social Media Marketing. His words describe this new environment where brands seek to learn and emotionally connect with their audience to

Users only look for trusted brands to follow in Social Media

There is no doubt that consumers use Social Media for a large number of reasons, but, without a doubt, we can affirm that, if they seek to be emotionally linked to a brand to which they are

Customer service in Social Media: When, how and what to say

At this point no one escapes since social networks have been constituted as the new loudspeaker for customers, an open and transparent means to be heard and in which they hope to find the attention they deserve. The

Social media users are more predisposed to collaborate with brands

As social media becomes more popular as a means of increasing customer relationships, social media users around the world claim to be more willing to collaborate in a wide variety of areas, with the companies that attract

The integration of customer service with Social Media is increasing

When we ask companies for their degree of integration into Social Media, they recognize a gradual adaptation to this new medium; but this integration has not yet given way to a practical application, that social networks have really

Does Social Media really influence users and consumers?

Customers are already in Social Media, have appropriated this medium, where they interact with their friends and family, make new contacts, also with their favorite brands, from those who expect some kind of approach. 87% of users follow

The risks and negative aspects of Social Media also exist

Social networks are not an infallible method that provides success to any brand that uses them, but can also hurt if it is not managed correctly. As one example, we all remember the case of #McDStories, where

Mobility drives social media but its advertising effectiveness remains dubious

This year there is no doubt, mobility is playing a very important role in the turnover of many businesses and businesses. But not only that, according to Nielsen’s Social Media Report 2012, mobile devices have also become very

How Social Media will change the way we work in 2018

Social networks already flood our day to day, which includes our working day. According to a recent report from Learnstuff internet users spend more than 24 hours a month on a social platform. This does not have to be

The 4 Social Media metrics to focus on

In the ROI era, practically any marketing action that makes a mark, must be accompanied by its corresponding metric to evaluate it. The mantra of that which can not be measured, can not be managed, has penetrated deeply, and