Social Media Archive

5% of marketing professionals still do not include social networks in their strategies

The difficulty of measurement in social networks is the main barrier to its use, while the most important is its value as a communication tool affilinet,’s leading company in results marketing and affiliation, today presents the results

Social Media is the highest priority in the marketing strategies of small businesses

Small businesses, although they have not reached the levels of social media use currently maintained by the largest companies, are starting to rapidly and steadily increase their activity in this type of media. According to the data

Social Media: Do not stop in the middle

There is a story that speaks of a football club that was going through an extraordinarily bad run, in which everything went as it should not be: they did not win games, they were not in good

The goal of Social Media is to humanize the company and be credible to customers

The search marketing agency Webpositer interviews Paco Viudes, one of the most prominent consultants and popularizers in Social Media Marketing. His words describe this new environment where brands seek to learn and emotionally connect with their audience to

Users only look for trusted brands to follow in Social Media

There is no doubt that consumers use Social Media for a large number of reasons, but, without a doubt, we can affirm that, if they seek to be emotionally linked to a brand to which they are

Customer service in Social Media: When, how and what to say

At this point no one escapes since social networks have been constituted as the new loudspeaker for customers, an open and transparent means to be heard and in which they hope to find the attention they deserve. The

Social media users are more predisposed to collaborate with brands

As social media becomes more popular as a means of increasing customer relationships, social media users around the world claim to be more willing to collaborate in a wide variety of areas, with the companies that attract

The integration of customer service with Social Media is increasing

When we ask companies for their degree of integration into Social Media, they recognize a gradual adaptation to this new medium; but this integration has not yet given way to a practical application, that social networks have really

Does Social Media really influence users and consumers?

Customers are already in Social Media, have appropriated this medium, where they interact with their friends and family, make new contacts, also with their favorite brands, from those who expect some kind of approach. 87% of users follow

The risks and negative aspects of Social Media also exist

Social networks are not an infallible method that provides success to any brand that uses them, but can also hurt if it is not managed correctly. As one example, we all remember the case of #McDStories, where