Digital Marketing Archive

The future of Advertising and videogames

The future of advertising augurs great changes in terms of media and supports that can be more reconversion and effectiveness when it comes to making and transmitting advertising messages to users. Although the Marketing and Advertising sectors are still searching

Trends and Secrets of Search Marketing

The Search Marketing or search engine marketing , also known as SEM (Search Engine Marketing), is a concept and form of marketing that operates over the Internet in order to promote websites by increasing their visibility and positioning in the most important

SEO vs. Content Marketing

One of the main objectives to which a company can and should aspire is to position itself as an influential and benchmark in its sector, but this positioning must have a double aspect: psychological and double, to

The perfect plan for content marketing

Is content marketing fashionable or is it something that has come to stay? Is my company prepared to take full advantage of the potential it offers us? In this article I share with you the essential considerations before implementing

Attraction Marketing vs Conventional Marketing

It has been 14 years since Seth Godin coined the term “Permission Marketing” in which he proposed that in front of a strange person, we had little chance of converting him directly into a client. This theory indicated

Losing the fear of Content Marketing

Much has been written about content being the king, that content marketing or inboud marketing are a key piece in the digital marketing strategy of companies … Right! There is no doubt that without good content will not

Mobile Marketing: Images to seduce the user in the palm of your hand

The world of communication is experiencing an exciting moment full of revolutionary opportunities: now the viewer, the user receiving marketing and advertising content, can receive our message in the palm of his hand. We could say that our

Content Marketing works: 5 major brands confirm it

2012 has been crucial for the development of content marketing. ContentWise reflects that 79% of companies already have this strategy in their marketing plan. The question is no longer why use content marketing, but “how”. Forbes magazine recently highlighted the strategy of

Do You Need Email Marketing Assistance? Keep Reading

Email marketing a good way to keep in touch with your customers and generate new business leads. There are dozens of ways that email marketing and it can become overwhelming. Do not ever send unsolicited email. Your

The importance of having a customer service policy in social networks

Customer service on social networks is no longer an option. It is the customers themselves who approach the company, looking for a response to a problem, or a solution. For customers it is the fastest method to contact