Digital Marketing Archive

Attraction Marketing vs Conventional Marketing

It has been 14 years since Seth Godin coined the term “Permission Marketing” in which he proposed that in front of a strange person, we had little chance of converting him directly into a client. This theory indicated

Losing the fear of Content Marketing

Much has been written about content being the king, that content marketing or inboud marketing are a key piece in the digital marketing strategy of companies … Right! There is no doubt that without good content will not

Mobile Marketing: Images to seduce the user in the palm of your hand

The world of communication is experiencing an exciting moment full of revolutionary opportunities: now the viewer, the user receiving marketing and advertising content, can receive our message in the palm of his hand. We could say that our

Content Marketing works: 5 major brands confirm it

2012 has been crucial for the development of content marketing. ContentWise reflects that 79% of companies already have this strategy in their marketing plan. The question is no longer why use content marketing, but “how”. Forbes magazine recently highlighted the strategy of

Do You Need Email Marketing Assistance? Keep Reading

Email marketing a good way to keep in touch with your customers and generate new business leads. There are dozens of ways that email marketing and it can become overwhelming. Do not ever send unsolicited email. Your

The importance of having a customer service policy in social networks

Customer service on social networks is no longer an option. It is the customers themselves who approach the company, looking for a response to a problem, or a solution. For customers it is the fastest method to contact

The Relevance of Photographs and Images in Content Marketing

A picture is worth a thousand words. Well, almost … We’ve listened to this phrase for life, so why do so many companies still do not take advantage of the visual appeal of the photos to give color

Are QR codes failing? Only 12% of consumers use them

By all is known that consumers spend a significant part of their time online to find information on purchases, although this type of behavior is usually attributed in relation to those items of a higher price. However, a

Inbound Marketing: Selling Without Bothering

As a general rule, everyone bothered to come to our house to sell us the “Encyclopedia”, to call us constantly by offering us a change of telephone company, to stop us on the Metro on the way

The Power of Digital Influence

We understand by influence, the ability that a person, a group or a particular event has to exert power in any of its forms, over someone. Influence is a sociological theme par excellence, since its action focuses