Business Archive

Brand Toys arrives, the first online tool for the visualization of brands

JWT has launched ‘ Brand Toys ‘, the first online tool for brand visualization, which allows users to compare the character and personality of more than 3,000 brands from around the world. Users can create their own branded toy characters,

Prisa Brand Solutions, launches its new corporate WEB

Prisa Brand Solutions, PRISA’s media marketer, presents its new website. Once the launch campaign of the new brand and corporate identity of the company has been completed, the development of a corporate website aimed at resolving the needs

The UCE warns of the advertising and promotions of portability the mobile operators

The publicity and promotions of the telephone companies are still in the spotlight. This has been pointed out by the Consumers Union of Extremadura (UCE) who warns of the “deceptive” publicity that this type of companies carry out.

Investment in marketing is recovered after ten consecutive quarters of falls in the United Kingdom

According to information from the report developed by the consultancy Bellwether, 21% of companies in the United Kingdom increased their budgets for marketing actions during the first quarter of the year, while only 16% reported cuts in

Suggestions to achieve sales goals in times of crisis

In the current context, the financial crisis that has spread worldwide acts as a filter that is responsible for debugging what is not effective or profitable. In this sense, companies have had to adapt to this changing environment; establishing

Emotional advertising causes consumers to relieve their stress

An emotional advertisement that offers feelings of happiness or tranquility, among others, achieves, according to a study made by American experts Aparna Labroo and Derek Rucker, that consumers alleviate their negative emotions such as stress or anxiety

Advertising on Twitter “You will love the whole world, it will be amazing”

According to Biz Stone, one of the founders of Twitter, the microblogging social network could go public to raise funds if necessary. Despite the fact that, until now, Twitter lacked a source of advertising revenue, it seems

“Demand is key and SMEs must understand that now we have to go out and look for the customer

Companies must refocus their business model through market innovation and customer orientation in order to grow. This is the main conclusion reached yesterday by the different SMEs that met on the day “Strategies of commercial growth with results”,

The sector of the digital industry demands a self-regulation of the new advertising channels

During the round table held last Friday in Brussels, and in which different aspects and issues related to the benefits of Internet advertising were analyzed, Neelie Kroes, vice-president of the European Commission and curator of the Digital

Advertising investment in passenger cars grew by 12% in the first half

Advertising investment in passenger cars grew by 12% in the first half. In the first six months of 2017 this investment was 260 million euros, while in 2018 it reached 291 million. According to the latest Sectoral Report