Business Archive

“Demand is key and SMEs must understand that now we have to go out and look for the customer

Companies must refocus their business model through market innovation and customer orientation in order to grow. This is the main conclusion reached yesterday by the different SMEs that met on the day “Strategies of commercial growth with results”,

The sector of the digital industry demands a self-regulation of the new advertising channels

During the round table held last Friday in Brussels, and in which different aspects and issues related to the benefits of Internet advertising were analyzed, Neelie Kroes, vice-president of the European Commission and curator of the Digital

Advertising investment in passenger cars grew by 12% in the first half

Advertising investment in passenger cars grew by 12% in the first half. In the first six months of 2017 this investment was 260 million euros, while in 2018 it reached 291 million. According to the latest Sectoral Report

What if your SME starts sharing?

In all organizations, a large amount of information and documents are generated, which companies often forget, which is an important source of content to share on social networks. In many sectors there has already been a change

The Burn Out Syndrome: When the Community Manager runs out

At this point we are all aware and we have read on more than one website what a Community Manager is, what tasks should be developed and what are its main obligations. This professional is someone who

The true value of social networks for SMEs

I have the opportunity to give many conferences and workshops a year on social media and digital marketing in general, and always, I regret not being able to give more examples of campaigns on social networks of

Are the negative criticism of consumers irreparable damage?

There is no doubt that one of the most positive things that Social Networks have brought for companies and brands is exposure and visibility. Thanks to Social Networks, it is easier to reach previously inaccessible brands and to

We do not dare to do difficult things, but they are difficult because we do not dare to do them

In the business world, as we all know well, it is not enough to have a good idea to succeed. In fact, the difficult thing is not to have the idea, but to put it into practice. For

Entrepreneur, how social is your company?

Of all those entrepreneurs who over the years or months have made the jump to their companies within social networks, a good part of them, do not really believe in the potential of these tools. They are there

Mobile revolution: A reality to which all companies must adapt

A really astronomical figure, especially if we take into account that the short space of time in which it has been achieved. The smartphone, along with the other pocket screens, have entered our life through the front door,