Business Archive

Central Lechera Asturiana: Lesson learned or lost opportunity?

Unlike those of countries like the United States or England, it seems that our brands still find it a titanic task to recognize their mistakes and ask for forgiveness. As shown by the very recent and still very

Many traditional advertising agencies are losing the train of the digital age

A study conducted by CMO Council, reveals that only 9% of marketing executives and senior executives believe that traditional advertising agencies are doing a good job in terms of evolution and expansion of their digital capabilities. On

Customer Experience: How to avoid ruining it by improving queue management

Differentiate or die. This motto summarizes the main strategies of all those who sell products or services. However, differentiating is increasingly difficult, because everything is copied at an amazing speed: products, services, stores, websites, business models … 

Loyalty must start from within. The responsibility of the leader

Loyal customers and the ‘mouth-to-mouth’ We know that a loyal customer, not only is exponentially more profitable, with respect to a new one. In addition, it is capable of attracting other clients, without the need for the brand to intervene

Digital entrepreneurs accuse the market of being little prepared for the businesses of the Network

Technology, payment platforms, service providers and logistics are the biggest problems faced by digital business entrepreneurs The digital entrepreneurs find the greatest difficulties to start their projects in the lack of preparation and adequate infrastructure of the

What talent does your company have?

Making a comparison with people, organizations have their own personality. This leads us to think that being endowed with this quality, their behaviors and attitudes will be determined by the values ​​established by said personality. That personality is forged

When small companies give a lesson to large corporations

Can a small cafeteria show you the business model that you must follow to develop your own company, grow it and maintain loyalty relationships with your customers? Can a small cafeteria be your role model to promote

Zanox launches a revolutionary marketplace to boost online advertising based on results

At the dmexco 2011 fair that starts today – zanox, Europe’s leading results-based advertising network, has announced the first European marketplace for results-based advertising, the “zanox marketplace.” Zanox’s marketplace combines a completely renewed design, with a multitude

Brand Toys arrives, the first online tool for the visualization of brands

JWT has launched ‘ Brand Toys ‘, the first online tool for brand visualization, which allows users to compare the character and personality of more than 3,000 brands from around the world. Users can create their own branded toy characters,

Prisa Brand Solutions, launches its new corporate WEB

Prisa Brand Solutions, PRISA’s media marketer, presents its new website. Once the launch campaign of the new brand and corporate identity of the company has been completed, the development of a corporate website aimed at resolving the needs