Business online Archive

Loyalizing customers: The 7 basic steps to enhance the online customer journey

For any company to attract, attract and retain their customers, regardless of the time and place of the interaction they make with them, the marketing strategy must permeate the entire organization and each of its departments in

Internet, a key decision factor in purchases

Internet and Web 2.0 offer an authentic ocean of information in which to compare different products and services, and in which the opinions and recommendations of other users acquire even greater relevance. Conteneo, the company that develops

Formulas for customers to trust their marketing strategies and online Marketing

One of the biggest problems of the Internet is that many people still do not trust the Net. All the new forms of communication had problems in the beginning. When the phone appeared many people came to

The true importance of strategies in Social Media

For now all of us, or at least most of us, know that we need a website and that the question is what we should do with it, not if it should exist. However, we see owners of

Less than 10% of SMEs offer their products on the internet

Less than 10% of small and medium businesses offer their products on the internet. Despite these figures there is a general consensus on the importance of the internet as a work tool. In this sense, 62% have a website

Internet advertising investment in the US grew 13.9 percent

With a growth of 13.9%, advertising investment on the Internet reached a new ‘record’ in the past year 2010 in the US. This new increase put advertising investment at 25.8 billion dollars, exceeding for the first time

Advertising and business models in web 2.0

The company Multplica, digital strategy and marketing consultancy, recently conducted a comparative study on income sources and business models of the 100 most important Internet 2.0 sites among which include Yotube, MySpace, FaceBook or Wikipedia itself. 

2 out of 3 online consumers always buy from the same internet store

71% of the buyers were unable to mention a secondary establishment where they make their purchases online in drugstore, perfumery and personal hygiene, according to the barometer study of the 2010 distribution of TNS. This figure demonstrates

Social media and social networks, essential to strengthen companies and brands

New technologies have changed the way of thinking of companies and how they relate to their customers. In recent years, social networks such as Facebook, Twitter or Google+ among others are offering companies direct access to their customers.

How far can a comment on the internet determine the decision of a purchase?

Can a comment on the network determine a purchase decision on the Internet? Do we choose a product or service based on opinion on a website? Can a patient opt ​​for a particular doctor based on the opinion of