Business online Archive
With a growth of 13.9%, advertising investment on the Internet reached a new ‘record’ in the past year 2010 in the US. This new increase put advertising investment at 25.8 billion dollars, exceeding for the first time
The company Multplica, digital strategy and marketing consultancy, recently conducted a comparative study on income sources and business models of the 100 most important Internet 2.0 sites among which include Yotube, MySpace, FaceBook or Wikipedia itself.
71% of the buyers were unable to mention a secondary establishment where they make their purchases online in drugstore, perfumery and personal hygiene, according to the barometer study of the 2010 distribution of TNS. This figure demonstrates
New technologies have changed the way of thinking of companies and how they relate to their customers. In recent years, social networks such as Facebook, Twitter or Google+ among others are offering companies direct access to their customers.
Can a comment on the network determine a purchase decision on the Internet? Do we choose a product or service based on opinion on a website? Can a patient opt for a particular doctor based on the opinion of
Confidence, Security or Transparency, are values that are sometimes linked or directly affect the reputation level of individuals and organizations. In politics these terms are also frequently used, although the use of each one of them is quite
You take care of your online store, keep it updated with news, change the product photos, make offers … but you can not increase the volume of traffic to your website or, unfortunately, the sales. What happens? You study
Content marketing has exploded and has been revealed for some time as the best way to position, not just a website, but a brand. The brands that share quality content are those that, in the end, have a
Mobiles have come to redefine the way people relate, as well as people with companies. We have experienced a rapid adoption of these pocket devices, to the point that it is expected that in 2016 80% of the
We should not confuse Marketing with Advertising, and in this sense everything related to the mobile technology and marketing sector acquires important nuances.