Business Ideas Archive

Search advertising becomes increasingly mobile

No one seems to have any doubts that mobile advertising is ever more important, a recent study by The Search Agency estimates that in the US. The market share of pay-clicks, which take place on smartphones and tablets,

Does your brand have active followers or only collects fans?

Brands already have some experience online. They created their social profiles and began collecting fans, who in the first instance showed their confidence and continue to be there. But here the thing can not be left. One of the main

What is Google Local Search?

In the Google local search feature uses Google Maps to display links and other details of local businesses. Previously, this function is used to look like clickable links, but lately, Google has made it an integral part

The key to language in the experience of customer service through the mobile

15 years ago, analysts and investors used to ask companies: “What is your Internet strategy?”. Today they ask: “What is your mobile phone strategy?” The corollary that normally followed both questions was: “If you do not have any,

What benefits can companies get from content marketing?

Although advertising is still used today, however, customers are demanding more than just a product or service. 70% of consumers recognize that they prefer to know a brand for their corporate blog rather than advertising. This change of mentality

A satisfied customer will be the best ambassador of your brand

Social networks are not another channel of communication, they are the means to effectively reach consumers. The way in which the brand communicates with its audience does not correspond to the traditional canons, where it is the one

Consumers are wary of what Social Media brands tell them

Consumers do not end up believing what brands say in social media. The latest survey, published by Forrester Research, reflects the low confidence that customers place in all the actions they receive on a daily basis through social

Social icons become indispensable to improve Email Marketing CTR

E-mails that include some type of social icons to share content or information, reach a CTR index higher by 158% (6.2% vs. 2.4%) than those that do not incorporate them, according to a study that has Been

52% of buyers are already looking for car through the mobile

Judging by the figures, the latest generation devices have marked a before and after in the process of buying a vehicle. Such is its influence that there are already more drivers who opt for the ‘showcase’ of their

The risk of defenders too in love with the brand

By all is known the potential of the online medium to generate brand Defenders, those users who have moved from a state of constant admiration towards our company’s commitment to a proactive state actively defending us if