Business Ideas Archive

Is it so difficult to serve the client through social networks?

The result of the Software Advice experiment is surprising, when none of the 14 brands selected responded to more than a third of the requests by these alleged clients. Above all, the fact that important companies, all of

Brands should put the same commitment is their campaigns of social media that in the most traditional

Unilever, P & G and Kraft are companies that own some of the “most social” brands on the market. However, according to a new study, most social campaigns are short-lived, low budget and still can not quantify their

How to define Metrics and KPIs depending on the type of Website

Each web has a general goal, even each process within the same goal could have its particular goals. As it is clear, the objectives do not have to be the same, since not all the sites are dedicated

The Community Manager, a flirt on the social media dance floors

The one who took them from the street a few years ago is now part of the cod in the social networks. I have no doubt, and if we wanted to find parallels between the current figure of the Community

Search advertising becomes increasingly mobile

No one seems to have any doubts that mobile advertising is ever more important, a recent study by The Search Agency estimates that in the US. The market share of pay-clicks, which take place on smartphones and tablets,

Does your brand have active followers or only collects fans?

Brands already have some experience online. They created their social profiles and began collecting fans, who in the first instance showed their confidence and continue to be there. But here the thing can not be left. One of the main

What is Google Local Search?

In the Google local search feature uses Google Maps to display links and other details of local businesses. Previously, this function is used to look like clickable links, but lately, Google has made it an integral part

The key to language in the experience of customer service through the mobile

15 years ago, analysts and investors used to ask companies: “What is your Internet strategy?”. Today they ask: “What is your mobile phone strategy?” The corollary that normally followed both questions was: “If you do not have any,

What benefits can companies get from content marketing?

Although advertising is still used today, however, customers are demanding more than just a product or service. 70% of consumers recognize that they prefer to know a brand for their corporate blog rather than advertising. This change of mentality

A satisfied customer will be the best ambassador of your brand

Social networks are not another channel of communication, they are the means to effectively reach consumers. The way in which the brand communicates with its audience does not correspond to the traditional canons, where it is the one