Business Ideas Archive

52% of buyers are already looking for car through the mobile

Judging by the figures, the latest generation devices have marked a before and after in the process of buying a vehicle. Such is its influence that there are already more drivers who opt for the ‘showcase’ of their

The risk of defenders too in love with the brand

By all is known the potential of the online medium to generate brand Defenders, those users who have moved from a state of constant admiration towards our company’s commitment to a proactive state actively defending us if

Retargeting Advantages and Disadvantages

This online marketing technique is known both by the name of retargeting and by the name of remarketing, the second we owe it to Google since it has coined with this term the possibility of performing this

5 Keys to Developing an Effective Content Strategy

The reign of content spreads, its future looks clearer than ever. 90% of companies have already included it in their marketing strategy, and even takes 25% of the budget. Not surprisingly, there are significant reasons for this, such

Developers claim that mobile advertising networks exaggerated their eCPM

More than 70% of developers are showing little or no satisfaction with the current possibilities they have to carry out marketing and advertising actions in their applications. This is the result of a survey conducted by Chinese

Content Marketing or how to attract the customer without intention of direct selling

During the last few years, new concepts and approaches to the market have arrived. These are tools that marketing professionals use to increase brand awareness and trust in consumers by positioning themselves as experts in the field. They

QR codes demand is higher than ever

QR codes continues to gain followers. The last report Scanlife collected 4 million new users of such path to content. In addition, its use is more common, with an average of 3 monthly scans, which means 22% more than

Offers and discounts, the key to conquer women in social networks

Women continue to brands on social networks especially looking for deals and discounts. A behavior that stand out above the opposite gender, whose interests are more diverse, according to the latest data published by Disruptive Communications in the

Talent; pragmatic creativity

This time a written strictly specific marketing or communication not I bring you as usual. Today my thoughts go to the changing situation where talent, shared commitment and creativity all harmonically combined must be the best marketing plan

Keys for a successful direct marketing campaign

Today, direct marketing has become a distinguishing factor organizations face the competition in the market. In recent years, this type of marketing has experienced further growth in business; thus emerging as a powerful tool to communicate with