Business Ideas Archive

Investing time in content is investing time in advertising

Creative tools, which have used advertising to attract the attention of potential customers, begin to lose efficiency. In businesses and micro-SMEs it is easier to perceive the inability of conventional advertising to get customers. Advertising media on the Internet,

Basic SEO for SMEs, where do you start?

A few years ago, when the bubble that was spoken of was of the Internet and everyone wanted to have a web page, no one imagined that the path that was opening at that time would mark

Proactivity, a necessary value for the Community Manager?

How many times have we seen job offers in which, among the many requirements for a Community Manager, in addition to extensive and extensive experience, is asked to be proactive? Do you really need a Community Manager

Crucial aspects to encourage engagement

You know that a community is not reduced to one, a figure, but rather it is a set of users, with their own identity, who have a voice and vote; as well as absolute power to decide if

The 5 keys to the loyalty strategy through video

It is increasingly difficult to capture the attention of the audience on the Internet. How many lines does a user read before, unconsciously, begin to slide his eyes diagonally from one side of the page to the other? Include

Why develop a mobile marketing campaign?

In the same way that the world dospuntocero has broken with force and has modified many of the habits of users and companies, the zeal for the social thing has caused that we are continuously connected to

You can not conceive an SEO strategy that excludes Social Media

Newbriefing’s SEO-SMO director, Marcos Maceira, gives an interview this week to the Webpositer agency where he analyzes the latest changes made by Google’s algorithm, the influence of Social Media Marketing on the positioning of the brand or the obstacles it

Being a Guru is just a tag if you have not demonstrated anything with your work

Lately I have had the opportunity to read all kinds of stories about the phenomenon of Social Media, its alleged bubble and especially about the so-called Marketing Gurus or “Messiah 2.0.” A debate that undoubtedly generates and gives

Do we really need to do content marketing?

Content marketing has meant a new way of communicating, of transmitting information. The online medium implies a great diversity of channels and media platforms, based on several types of formats, such as videos, articles, infographics, apps? This entails attracting

Content Marketing should be at the heart of any Social Media strategy

The content attracts followers, who become the most effective ambassadors of the brand. In fact, one of the three main reasons users follow a brand is because it gives them interesting content. 6 out of 10 Twitter or Facebook