Business Ideas Archive

How important is the customer experience with your product?

Regardless of whether you have designed a phenomenal strategy, with creatives out of this world and have invested a lot of money in advertising, there is something that is not in your control. Do you know what it

Go ahead looking for opportunities or do we have to wait for the crisis to happen?

A few days ago I was talking with a small businessman from the town where I live about things, about the world, about people, about work and, as is very normal in these times, we talk about

Branducers, or advertising has died

It has been one of the star spaces parallel to the II edition of the Television and Radio Festival held in Vitoria, and has been attended by more than 300 professionals from all over the country. BRANDUCERS

Branding: When the sale was made, what’s next?

Most companies see the brand strategy as a mere vehicle to increase their sales, and mistakenly believe that if they are achieved, it is because the brand has a place in the mind of the consumer. It

Expectations Index of Marketing Directors

The data that has been presented today, corresponding to the forecasts of the marketing directors for this immediate 2nd semester, show two worrisome facts, not only for the professional field of marketing: generally stagnant markets and advertising

The fault is always Mercadona, strategy or chance?

Saying that the current crisis is helping and has helped Mercadona achieve the success it currently has would not be entirely fair because Mercadona’s success has already lasted more than five years. However, it must be recognized that

Small companies, pioneers of new trends in online marketing and Social media

Many companies are rapidly adapting Social Media and blogs, trying to generate synergies and beneficial effects for their SEO strategies in order to have greater reach with their audience and the generation of potential customers. However, despite this,

Six factors to consider before applying for a commercial loan

Businesses are diversifying their funding options ten years after the global financial crisis. Image Credit Increasingly they are turning to specialist providers who can access asset finance, peer-to-peer loans and venture capital or private equity investors. Image

Proudly working as a plumber

Trade style jobs and those that require craftsmanship skills are becoming increasingly popular with young adults as the view on these sorts of jobs finally starts to change. We will always have a need for carpenters, roofers

How to Write a Business Plan for Your Start-up

As a new business, it’s important to know which direction you want to take your fledgling firm and how to get there. Creating a business plan is key to achieving these aims, but it’s also handy if