How will the consumer in the of 2033? What trends have greater weight? Socio-demographic changes draw a different consumer who now know; new technologies and the most global trends question the viability of traditional business models and client demands much more attention. Are companies prepared for the challenge ahead?
Under the project “2033”, the study “Customers @ 2033” Prepared by PwC in collaboration with ICEMD- the Institute of Digital Economy ESIC, focuses on the various challenges and opportunities that organizations face and public administrations, in terms of consumption and customer management in the next 20 years.
Based on the above study, these challenges and opportunities will be framed in a completely different geopolitical scenario, with a rebalancing of power between East and West and with the proliferation of the middle class as the main economic engine. Certainly in 2033, innovation will be one of the foundations of society and the economy, impacting both production processes and thus in the labor market, and consumption and consumer management.
The report lists transparency, innovation, anticipate purchasing decisions with technology, real-time management, efficiency in processes, omnicanalidad, the reputation management, creating a new brand idea and communication management as key to prepare the company for the customer of the future points.
The report has enjoyed the presence of Jordi Sevilla, former Minister of Public Administration and current Senior Advisor PwC, who stressed that “the objective of the study is simply to elucidate possible scenarios to help businesses learn the steps they have to give. In these times, when someone thinks he has the answer, change the question. “
In the opinion of Javier de Paz, a partner at PwC, “in general, companies left us a good field to develop, but the time for change is now change, or the wave passes over you.” And, according to the report, a satisfied customer is the best asset you can count on the company, as it will recommend the brand and repeat purchase being, in short, a loyal customer.
The generation of customers who predominate in 2033 has already been born and unlike the type of customer known to date are digital natives.Currently, more than 90% of children between 10 and 15 use the Internet and its form of relationship with the environment is subject to constant technological experiments.
The digital customer and is forged in early childhood; the development of technological products innovation seems unstoppable and this trend offers a glimpse of a changing future, in which many forms of relationship with the environment would be modified and in which part of what was considered futuristic materialize in past decades .
Resistance to change on the executive must be disappearing consumers tend to a growing technology.
In a global scenario explains, therefore, the entry of new participants in the competition for national market shares; those who know in depth your customer will have a clear competitive advantage.
According to the report, 2033 will be marked seven technologies that will affect consumption and customers: sensors, wearable technology, big data, cloud computing, 3D printing, augmented reality and robotics.
